Sales Associate

Avalara, Inc.; Brighton; Hybrid; GBP 25,000 - 42,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses

Private medical insurance

Job summary

Avalara, Inc. in the UK is seeking a Sales Associate to drive new business growth across the UK & Ireland. This is a pure hunting role focused on acquiring new customers and expanding Avalara's footprint in tax compliance.

You’ll build a strong pipeline from scratch, prospect new logos, and work with senior peers to master end-to-end sales—from discovery to closing— in a hybrid Brighton or London setting.

Qualifications

• 1–2+ years in outbound sales or SDR/BDR roles in B2B SaaS or FinTech.
• Proven ability to generate and qualify outbound pipeline.
• Strong communication and stakeholder engagement.

Responsibilities

• Identify, prospect, and close new business in UK & Ireland.
• Drive multi-channel outbound prospecting to generate pipeline.
• Map target accounts and decision-makers across finance and tax functions.
• Attend events and partner sessions to source relationships.
• Position Avalara's multi-product suite and AI-enabled automation.
• Collaborate with marketing and partnerships to run local campaigns.
• Maintain market intelligence and feedback to influence strategy.

Skills

Outbound prospecting

Cold calling

B2B SaaS sales

Communication

English fluency

Education

Bachelor's degree or equivalent

Tools

Salesforce

Salesloft/Outreach

LinkedIn

Job description

What You’ll Do

Avalara is looking for a Sales Associates to drive new business growth across the UK & Ireland. This is a pure hunting role focused on acquiring new customers and expanding Avalara's footprint across an ever-evolving tax and compliance landscape. It offers a clear path to progress into a more senior sales role as you build a track record of success.

You will be a self-starter who isn't afraid to pick up the phone and prospect new customers, attend events and networking opportunities, and build a strong pipeline from scratch. You will be comfortable engaging with finance and compliance stakeholders, positioning Avalara's multi-product tax compliance platform as a necessary enabler of digital transformation and growth.

Beyond regional expertise, you will build global tax domain knowledge, including U.S. sales and use tax. You will also develop an understanding of how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management.

Avalara is seeking an ambitious Sales Associate to join our UK & Ireland New Business Sales team. This is a foundational, early-career closing role designed for high-performing sales development professionals (SDRs/BDRs) or junior sales executives ready to step into a full-cycle sales career.

In this role, your primary engine for success is proactive, outbound pipeline generation. While you master the end-to-end sales cycle, from discovery and product demonstration to commercial negotiation and closing, you will focus heavily on building outbound pipeline from scratch across target accounts in the UK & Ireland. You will receive structured coaching, enablement, and mentorship from senior sales leaders and peers, offering a defined career pathway to advance into core Mid-Market and Enterprise Account Executive positions.

#Li-Hybrid

What Your Responsibilities Will Be

• Drive net-new revenue growth by proactively identifying, prospecting, and closing new business customers across the UK & Ireland.
• Drive multi-channel outbound prospecting (phone, personalized email, LinkedIn/social selling, and event networking) to generate self-sourced qualified pipeline.
• Research and map target accounts, identifying key finance, tax, IT, and operational decision-makers (CFOs, Financial Controllers, Heads of Tax).
• Attend industry events, trade shows, and partner networking sessions across the UK & Ireland to source new prospect relationships.
• Leverage modern sales engagement and AI-powered prospecting tools to optimize outreach cadence, message personalization, and conversion rates.
• Attend industry events, conferences, and networking opportunities to build relationships and generate pipeline.
• Lead sales engagements with finance and operational stakeholders, aligning Avalara's value proposition with their priorities.
• Position and sell Avalara's multi-product suite, including Aviator, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.
• Build knowledge of Agentic AI's role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and scalability.
• Develop and execute a territory and account strategy aligned with Avalara's growth goals and local market opportunities.
• Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP and technology partner ecosystem, and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence Avalara's product innovation and go-to-market strategies.
• Maintain current knowledge of International tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S.

What You'll Need to be Successful

• Experience: 1–2+ years of consistent performance in an outbound sales development (SDR/BDR), inside sales, or junior commercial role, preferably within B2B SaaS, FinTech, ERP, or tax technology.
• Outbound Hunting Mindset: Proven track record of cold calling, multi-touch outbound prospecting, and self-sourcing pipeline; high resilience and activity discipline.
• Coachability & Curiosity: Strong desire to learn full-cycle SaaS selling methodologies, commercial negotiation, and complex software solutions.
• Communication & Engagement: Excellent verbal and written communication skills with the confidence to engage finance and compliance professionals.
• Tech & AI Fluency: Familiarity with CRM systems (Salesforce), sales engagement platforms (Salesloft, Outreach, or similar), and an eagerness to leverage AI tools in daily workflows.
• Education & Language: Bachelor's degree or equivalent practical experience; fluency in English required.
• Location & Work Model: Hybrid working model; commutable to Avalara's Brighton or London offices.

AI Expectations

• Thrive with AI: Bring experience or active enthusiasm for using AI and AI-related technologies to accelerate research, messaging, and workflow efficiency.
• Apply AI Daily: Leverage AI tools every day to tackle prospecting challenges, improve operational efficiency, and drive impactful customer conversations.
• Grow with AI: Stay curious about emerging AI trends and best practices, sharing learnings across the team to elevate collective performance.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.