Sales and Sponsorships Manager

Immediate Media Co; City Of London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading event production company in London is seeking a Sales and Sponsorships Manager to drive commercial revenue for a major dance event. The ideal candidate will have proven sales skills and experience in negotiating sponsorship deals. This role offers a competitive salary and opportunities for career progression in a dynamic environment.

Benefits

25 days holiday plus birthday day off

Flexible/hybrid working

Competitive pension plans

Mental health support initiatives

Cycle to work scheme

Qualifications

• Proven ability to identify and secure new business opportunities.
• Experience in creating compelling sponsorship proposals.
• Confidence in managing a busy sales pipeline.

Responsibilities

• Manage and deliver all sales activity across stand space and sponsorship.
• Create high-quality written proposals and presentations.
• Forecast sales accurately for short and long-term periods.

Skills

Sales skills

Negotiation

Communication skills

Strategic thinking

Time management

Job description

Sales and Sponsorships Manager (Salary up to £50,000)

Immediate Live is the UK’s leading producer of unmissable consumer events; creating premium, passion-led events and experiences that connect and inspire audiences as they come together to share, learn and participate in their interests. Our specialist content creators, producers and commercial teams are as passionate about their subjects as our audiences - working together to create live experiences and online content in art and design, textiles and craft, cycling, dance, food, gardening and travel for communities throughout the UK and across the world.

As a business, we pride ourselves on our open, collaborative and dynamic culture which encourages people to thrive, and give their best whilst being supported, developed and nurtured. As we care about our people, our environment and the impact we make, we have an active Diversity & Inclusion network, comprehensive well‑being programmes, and clear sustainability strategies.

For us, it’s really important to connect with our people, particularly as we’re all remote right now. So, we’ve developed a programme of events, workshops and webinars with a rich and diverse mix of content to appeal to everyone.

About this role

MOVE IT is the world’s biggest dance event and a leading force in the global dance community. Reporting into the Event Director, the Sales & Sponsorship Manager will be solely responsible for driving all commercial revenue across the show, including stand space, sponsorship packages, and digital partnerships, with strategic support from the Event Director. Following its first‑ever sell‑out in 2025, attracting over 35,000 attendees including 10,000 performers, MOVE IT continues to offer unparalleled visibility and engagement for brands looking to connect with a passionate, creative, and socially active audience. Hosted at Excel London, the event unites the entire dance ecosystem—from aspiring students to world‑renowned professionals—and provides a unique platform for sponsors to align with a vibrant cultural celebration that champions movement, creativity, and community.

You’ll love this role if;

If you are a passionate and highly skilled Sales and Sponsorship Manager who is target‑driven and commercially minded, this could be the perfect role for you. You will have a proven ability to identify, pitch, and secure new business opportunities, creating compelling sponsorship proposals and presenting impactful sales decks to a wide range of clients—from major brands to industry partners.

Strategic thinking, creativity, and attention to detail are key, as you’ll be responsible for developing and delivering tailored packages that drive commercial growth and enhance partner visibility. You’ll take ownership of the entire sales process, from prospecting and pitching to negotiation and closing, ensuring that every partnership adds value to both the client and the event.

The ideal candidate will be exceptionally organised, confident in managing a busy sales pipeline, and experienced in forecasting, KPI tracking, and reporting on performance. You will thrive under pressure, demonstrate strong negotiation and communication skills, and bring an energetic, proactive approach to achieving and exceeding revenue targets.

As a Sales and Sponsorship Manager you will;

• Independently manage and deliver all sales activity across stand space, sponsorship, and digital assets, meeting and exceeding targets and KPIs.
• Confidently sell to new and existing clients, demonstrating excellent phone and face–to–face communication skills, and producing high‑quality written proposals and presentations. The role may also require occasional travel to meet with key clients and partners.
• Identify where there is opportunity to not only deliver sales results but grow the business through yield, average order values, volume, earlier sales, up‑sales, pricing structures and new revenue streams.
• Communicating and managing all sales KPIs with an outstanding knowledge of the pipeline and the impact it will have to forecast sales. You will forecast with accuracy for short and long‑term periods, making informed evidence‑based decisions, and will communicate this at all levels with absolute clarity.
• Sourcing, selling, managing, and maintaining sponsorship customers. You will have excellent sales skills with the ability to understand the needs of a client, match them to products or create new profitable opportunities.
• Report with attention to detail, good narrative and present in an informative way. You will communicate all commercials with the Event Director ensuring forecasts are tracked and monitored in line with the budget. Any concerns for potential revenue issues must be raised in a timely fashion with proposed solutions.
• Creating an exprom plan in line with the sales strategy. You will work in collaboration with the marketing team, creating a clear brief for impactful email campaigns, sales materials and creating excellent copy. Insight from the marketing team will support decisions on what marketing activity is working, when PR campaigns should run and what content will help support the sales.
• Commercial management of the show floorplans for the show, ensuring the plan is offering the best commercial opportunities, and will deliver and exceed the budgets (P&L sits with Portfolio Director and Event Director) maximising where there is opportunity. You will identify areas of the show that are no longer commercially beneficial and find solutions to improve for both visitor and exhibitor alike.
• Support in the delivery of all exhibitors associated assets that are requirements or provided by partners and service providers. These include but are not exhaustive to, event guides, web listing, onsite floorplans.
• Establishing an excellent understanding of the business CRM system, ensuring you use it for all customer contact, and it is used for all financial reporting outside of reports from accounts.
• Have a good understanding of our GDPR obligations and how all salespeople must be communicating with clients/prospects, storing, and managing their data.

• Demonstrable success in sales roles with a goal and target driven approach
• Highly organised with excellent time management.
• Excellent written and verbal communication skills.
• Clear communicator and strong interpersonal skills, with excellent listening skills.
• Outstanding negotiation and objection handing skills.
• Decisive and self‑led.
• Presents as professional and trustworthy.
• Desire to network with others to build a better business.
• Experience in consumer events or exhibitions.
• Demonstrable market and industry knowledge.

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well‑being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative space

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity & Inclusion network, comprehensive well‑being programmes, and clear sustainability strategies.

Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

We care

We succeed together

We enjoy the ride

We are bold

We never settle

We get on with it

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.