Sales and Retention Manager

Everlast Gyms; Luton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading fitness organization in Luton is seeking a Sales & Retention Manager to drive membership growth and enhance member experiences. You will lead sales initiatives, coach your team, and ensure high standards of service. Ideal candidates should have a proven leadership track record and a strong focus on sales and retention. This is a full-time position that offers benefits including free gym membership and professional training opportunities.

Benefits

Free gym membership

20% discount across Frasers Group brands

Eligibility for the Fearless 1000 Bonus Scheme

Monthly Frasers Champion awards

Training and funded qualifications

Qualifications

• Passionate about health, fitness, and wellness.
• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.

Responsibilities

• Deliver the FUNDAMENTALS sales process and train the team.
• Drive new member sales and maximise retention.
• Monitor dashboards and KPIs, ensuring targets are met.

Skills

Leadership

Sales focus

Communication skills

Interpersonal skills

Problem-solving

Job description

Company Description

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

What You’ll Be Doing

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Driving new member sales while maximising retention of existing members to grow the live member movement.
• Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.
• Implementing creative lead-generation strategies both internally and externally.
• Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
• Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.
• Preparing and delivering monthly sales presentations to the wider management team.
• Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor in this member-facing role.
• Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Providing honest, constructive feedback to team members, supporting their development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Qualifications

About You

• Passionate about health, fitness, and wellness.
• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions-focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Additional Information

Why Join Us?

An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled – and the rewards are designed to match.

Here’s what you’ll get:

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards – winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

Principles

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.