Sales and Marketing Manager (TGM2197) – £40k

Tagged Resources; Loughborough; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading wholesale supplier is seeking a Sales and Marketing Manager to drive operational sales and marketing activities. The ideal candidate should have experience in SEO, PPC, and email marketing. Responsibilities include working with teams to enhance direct marketing efforts and managing website content. A-level or equivalent qualification in marketing is preferred. This role is crucial for developing sales strategies and winning new business in the ladieswear industry.

Qualifications

• Experience of SEO, PPC and email marketing campaigns.
• Experience of sales in a B2B business is ideal.
• Fashion experience in accessories or packaging is preferred.
• Excellent communication skills.
• Detailed, precise and quality focused.
• Energetic and enthusiastic self-starter.

Responsibilities

• Drive sales through online and direct marketing.
• Define and implement the SEO/PPC strategy.
• Create and manage the marketing calendar.
• Report on marketing ROI and sales plan progress.

Skills

SEO knowledge

PPC experience

Email marketing

Sales techniques

Interpersonal skills

Education

A-level or above, preferably a marketing qualification

Tools

Klaviyo

Website management tools

Job description

Location: Loughborough

Type: Permanent

Industry: Ladieswear

Job Ref: TGM2197

Our client is a leading wholesale supplier of hair and fashion accessories; gift boxes and packaging with over 45 years of experience.

The sales and marketing manager will have a hands on approach; be a team player able to work together to drive and implement our operational sales and marketing activity. Having a working knowledge of website, PPC, SEO and email campaigns they will work with the internal team and external agencies to maximise ROI. They will drive external sales activity working with the team to develop and implement the sales plan winning new business.

The role:

• Work with the internal teams to drive increased sales through online and direct marketing and sales channels.
• Work with external agencies to define and implement the SEO / PPC strategy to maximise ROI
• Work with the team to define the email comms plan and implement through Klaviyo or similar tool
• Manage the website development directly, and where necessary through the external agency. Working with the internal team, be responsible for web site updates, content management.
• Work with the team to input into and drive the sales plan and prioritisation and be responsible for driving sales from new clients.
• Create sales tools for external sales working with other team members
• Work with the team to create and manage the marketing calendar and social content
• Report on marketing ROI and sales plan progress and activity
• What specific professional skills does the individual need and at what level, e.g. specific IT spreadsheet/analytical/modelling skills
• Great interpersonal skills
• Knowledge and understanding of website management, SEO, PPC
• Strong commercial focus
• Sales techniques

Requirements:

• Experience of SEO, PPC and email marketing campaigns
• Experience of sales
• Experience of working in a B2B business ideally wholesale
• Fashion experience ideally in accessories and / or packaging
• ‘A’ – level or above preferably a marketing qualification
• Excellent communication skills
• Detailed, precise and quality focused
• Team player
• A self-starter who seek ways to improve current practice
• Energetic and enthusiastic