Sales and Commercial Director / Deputy Managing Director

AWD online; England; On-site; GBP 70,000 - 80,000; Full time

Job summary

A respected UK SME is seeking a Sales and Commercial Director to lead their commercial transformation and rebuild capability. Ideal candidates will have a strong background in B2B sales within manufacturing or distribution, focusing on driving growth and profitability. This role offers a competitive salary and the chance to shape a results-driven culture.

Qualifications

• Proven commercial leadership background in manufacturing or B2B environments.
• Experience of delivering transformation and growth.
• Strong financial and P&L management capability.

Responsibilities

• Deliver a growth-focused sales plan.
• Build a motivated sales and customer service team.
• Oversee pricing, margin and P&L control.
• Strengthen supplier and customer relationships.
• Introduce CRM systems to modernise operations.
• Support strategic planning and long-term goals.
• Recruit and inspire high-performing individuals.

Skills

Commercial leadership

Financial management

Relationship management

Change management

Data analytics

Tools

CRM systems

Job description

Sales and Commercial Director / Deputy Managing Director

Lead commercial growth and transformation as an experienced B2B sales leader, driving strategy, account management and business development across manufacturing and distribution. Oversee revenue, margin and CRM-led performance in a modern, customer-focused team within a well-established UK SME.

If you’ve also worked in the following roles, we’d also like to hear from you: Sales Director, Head of Sales, Commercial Manager, Business Development Director, Operations Director.

SALARY: £70,000 to £80,000 per annum + Opportunity to earn 30% Bonus + Benefits

LOCATION: Daventry, Northamptonshire, East Midlands

JOB TYPE: Full-Time, Permanent

JOB OVERVIEW

We have a fantastic new job opportunity for a Sales and Commercial Director / Deputy Managing Director to lead the company’s commercial transformation, rebuild capability, and deliver profitable growth. This well-established business, based in Daventry, Northamptonshire, operates with approximately 40 employees and a £12 million turnover. As a Sales and Commercial Director / Deputy Managing Director you will oversee sales, marketing and commercial operations — combining strategic insight with hands-on leadership to build a customer‑focused, results‑driven team.

The Sales and Commercial Director / Deputy Managing Director will play a pivotal role in shaping business direction, modernising systems and driving sales performance while deputising for the Managing Director to ensure strategic alignment and continuity.

WHY JOIN?

This is a rare opportunity to take a senior leadership role in a respected, established business poised for reinvention. You’ll have the authority to reshape the commercial team, rebuild the culture, and lead a strategic growth agenda — while stepping up as a key enterprise leader and trusted deputy to the MD. If you’re driven by transformation, thrive in challenge, and want to leave a tangible legacy — this is the role to make your mark.

APPLY TODAY

Ready to make your next career move? Apply Now for our Recruitment Team to review.

DUTIES

• Lead Commercial Strategy: Deliver a growth-focused sales plan that increases market share, profitability and customer reach
• Transform Sales Culture: Build an accountable, motivated sales and customer service team with a mix of new business hunters and relationship farmers
• Drive Financial Discipline: Oversee pricing, margin and P&L control to ensure commercial sustainability
• Develop Key Partnerships: Strengthen supplier and customer relationships to drive value and reliability
• Implement Change: Introduce CRM systems and data-led decision-making to modernise commercial operations
• Shape Business Direction: Act as Deputy Managing Director, supporting strategic planning and long-term performance goals
• Champion Talent & Culture: Recruit, coach and inspire high-performing individuals, creating a vibrant, growth-oriented culture

CANDIDATE REQUIREMENTS

• Proven commercial leadership background in manufacturing, distribution or similar B2B environments
• Experience of delivering transformation and growth within an established organisation
• Strong financial and P&L management capability with a focus on profitability and cash control
• Excellent relationship management and negotiation skills with customers and suppliers
• Digitally aware and confident using CRM, data and analytics for visibility and control
• Strategic thinker with the ability to influence, motivate and inspire teams through change
• Decisive and resilient leader with strong communication and stakeholder engagement skills

HOW TO APPLY

To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CVs of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P13993