Sales Accounts and Business Development Manager

BATTERSEA CHEF LTD; Greater London; On-site; GBP 38,000 - 45,000; Full time

Job summary

A thriving independent restaurant in London is seeking a full-time Sales and Business Development Manager. The candidate will focus on driving revenue growth through sales strategy and customer relationship management. Responsibilities include market research, managing online ordering, and executing promotional campaigns. The ideal applicant will have advanced English skills and expertise in sales. A competitive salary between £38,000 and £45,000 is offered along with the opportunity to work in a supportive and dynamic team.

Qualifications

• Advanced English language skills.
• Experience in sales and business development.
• Proven ability to manage customer accounts.

Responsibilities

• Develop a sales plan to increase dine-in and takeaway orders.
• Conduct market research to identify new business opportunities.
• Manage key customer relationships and negotiate contracts.
• Oversee online ordering and promotional campaigns.
• Prepare sales and market reports for management.

Skills

Sales Strategy & Planning

Customer Accounts Management

Market Research

Negotiation

Digital Metrics Analysis

Team Support & Training

Job description

Key Purpose of the Role: To drive revenue growth for Battersea Chef Limited T/A Varanasi Chefs by developing new business, managing key customer accounts (dine-in, takeaway and delivery), and implementing sales and marketing initiatives that promote the restaurant’s authentic cuisine, online ordering, and special offers.

Main Duties & Responsibilities

• Sales Strategy & Planning: Develop and implement a sales and business development plan to increase dine-in reservations, takeaway orders and home delivery sales for Varanasi Chefs.
• Set, monitor and report on weekly and monthly sales targets across restaurant, collection, and delivery channels.
• Market Research & Business Development: Conduct local market research in Battersea and surrounding areas to identify corporate clients, event organisers, hotels, and local businesses for regular catering, group bookings and private functions.
• Analyse customer feedback and market trends to recommend new offers, packages and promotional activities suitable for an authentic Indian cuisine restaurant.
• Customer Accounts Management: Develop and maintain strong relationships with key customers, including corporate clients, party organisers and repeat local customers.
• Negotiate and manage contracts, pricing, and payment terms for group bookings, party menus and regular corporate catering.
• Ensure timely invoicing and follow-up for B2B accounts to maintain healthy cash flow and minimise aged debtors.
• Online Ordering & Promotions: Oversee and grow the performance of the restaurant’s online ordering and delivery channels, ensuring accurate menus, pricing and availability.
• Plan, implement and track promotional campaigns such as collection and delivery discounts on orders over a set value, loyalty initiatives and seasonal offers to increase order frequency and basket size.
• Monitor digital metrics (online orders, conversion rates, customer reviews) and propose continuous improvements.
• Brand & Marketing Support: Work with management to promote Varanasi Chefs’ brand as a fine, authentic cuisine provider, highlighting quality ingredients, speciality dishes and signature menu items in all sales communications.
• Coordinate with external marketing/IT providers (e.g. website management company) to keep offers, gallery images, and contact information up to date and aligned with sales campaigns.
• Support social media and local community engagement (flyers, local partnerships, events) to drive table bookings and online orders.
• Reservations & Capacity Management: Forecast demand for peak periods, special events and seasonal occasions and align staffing and stock levels accordingly.
• Promote advance table reservations and pre-order menus for busy nights to maximise covers and ensure smooth service.
• Sales Reporting & Analysis: Compile and analyse daily/weekly sales figures by channel and by product category.
• Prepare regular sales and market reports for senior management, including performance of promotions, customer trends, and recommendations for menu pricing or product focus.
• Quality & Customer Service Support: Liaise with front-of-house and kitchen teams to ensure service quality and customer satisfaction reflect the restaurant’s promise of high-quality food and excellent customer service.
• Monitor online reviews and direct customer feedback, identifying service or product issues and working with management to resolve them and prevent recurrence.
• Team Support & Training: Provide guidance to front-of-house staff on upselling techniques, promotion details and key selling points of special dishes and offers.
• Support induction of new staff by explaining current promotions, key customer accounts and service standards relevant to sales.
• Compliance & Company Standards: Ensure all sales activities, pricing, promotions and representations of Varanasi Chefs are accurate, honest and compliant with UK consumer and advertising standards.
• Protect the company’s reputation by maintaining professionalism in all dealings with customers, suppliers and partners.

Experience

Required

Languages

English – Advanced

Employment

Full-time

Salary

£38,000 – £45,000 yearly

Starting time

Immediate start!

About BATTERSEA CHEF LTD

Varanasi Chefs is an independent Indian restaurant in Battersea, London, serving authentic, freshly prepared dishes in a warm and welcoming setting. We are a close-knit team where everyone’s ideas are valued and hard work is recognised.