Run an Admiral Pub, York, Morecambe

Admiral Taverns - Leased & Tenancy; Morecambe; On-site; GBP 29,000 - 35,000; Full time

Job summary

A pub management company is searching for a high-quality licensee to take on The York, a welcoming community pub in Morecambe. The ideal candidate will elevate the food service and manage letting rooms, ensuring a consistent quality experience for guests. This role requires strong interpersonal skills and a proactive approach to community engagement, supported by a sound marketing strategy to position The York as a key local venue.

Benefits

Training programme

Maintenance package

Zero business rates

Qualifications

• Strong commitment to excellence in service and product offering.
• Familiar with managing letting rooms and customer experience.
• Proven ability to build relationships within the local community.

Responsibilities

• Oversee operations of The York, ensuring quality service.
• Implement a marketing plan to attract visitors and locals.
• Manage the financial aspects including rent and capital.

Skills

Experience in food industry

Interpersonal skills

Networking

Detail-oriented

Job description

Please note: Applicants must be prepared to invest financially in taking on and running this pub. To understand the level of investment required, please review the financial section.

The York Hotel is on the edge of the seaside town of Morecambe based in Lancashire. Morecambe enjoys one of the finest views from its promenade of any seaside town in England, a magnificent sweep of coastline and bay, looking across to the Lakeland mountains. Located close to the main train station for Morecambe and conveniently close to the M6 motorway, the York providing easy access for guests arriving by car and train. With its convenient location, diverse amenities, and potential for offering accommodation, food, and entertainment, the York Hotel is established as a popular destination in Morecambe for both residents and travellers alike.

Pub Layout

The York is an imposing building boasting 8 letting rooms. Entering into the bar area you are greeted by a long, well-maintained bar servery which enhances the pub’s ambiance and provides an inviting space for guests to enjoy a wide selection of beverages. There is a games area complete with pool table and darts boards with TVs on the walls showing televised sports alongside an area of a mixture of low level seating providing the perfect ambiance for diners and creating the balance between drinkers and diners extremely well. The beer garden to the rear offers guests an outdoor oasis to relax and socialize. A car park with space for 8 cars provides added convenience for guests. The York boasts 8 letting rooms, perfect for that overnight stay and adding another income stream to this business.

Trading Style: The York is a traditional community local, ideally located just a short distance from the seaside in Morecambe. Currently operating as a wet-led pub, it offers a welcoming and familiar atmosphere for its loyal local clientele. While it doesn’t currently serve food, The York benefits from a large, well-equipped catering kitchen, presenting a fantastic opportunity to introduce a great-value food offering that would further strengthen its appeal within the community. In addition to the bar trade, letting rooms provide an additional income stream, attracting tradespeople during the week and families or weekend visitors exploring the popular seaside town. With the right vision, The York has all the ingredients to thrive as a versatile, community-focused pub with strong local roots and broader visitor appeal.

Accommodation:

Private Accommodation

The private accommodation is on the first floor and consists of two large bedrooms, lounge area, bathroom and kitchen.

Letting Accommodation

The pub comes with 8 letting rooms.

Financial:

• Annual Rent: £29,000
• Security Deposit: £5,000 or the equivalent of three months’ rent, whichever is greater
• Working Capital: £3,000
• Stock: £2,000
• Business Rates: £Nil. Based on the April 2023 rating list, the Zero Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes.
• Fixtures and Fittings: To be confirmed upon valuation– funding options available for the right licensee.
• Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

BDM Vision: Admiral Taverns is seeking a committed, high-quality licensee to take on The York, a family-friendly and welcoming community pub in the seaside town of Morecambe. This community pub in Morecambe will offer competitively priced food and drinks for locals, alongside letting rooms for visitors travelling from further afield. The ideal candidate will bring a keen eye for detail and a strong commitment to excellence. Experience in the food industry is essential to help elevate the pub’s food offering, delivering a menu that appeals to both regulars and tourists. In addition, familiarity with managing letting rooms is important to ensure guests receive a consistent experience. Success at The York will also require strong interpersonal skills, a proactive approach to networking, and a passion for building meaningful relationships within the local community. A robust marketing plan, both online and offline, will be key in positioning The York as a thriving community hub and destination venue in Morecambe.

Additional Information:

• Annual Rent – This is our lowest rent figure associated with a Full Tie. If the tie is reduced the effective rent (via Tie Release Fees) will increase. Rent is billed and paid for weekly in advance depending on the payment terms agreed).
• Security Deposit – A security deposit is required when applying for a pub with Admiral. This will be the greater of £5,000 or three months’ headline rent. The deposit is held on your account and returned when you leave, subject to your final account balance and the condition of the property.
• Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.
• Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.
• Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.
• Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.
• Training – £350.00 – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme. Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.
• Service Charge Cost – £63.33 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you piece of mind about your boiler and cellar cooling repair and replacement. This also includes full access to e-learning for you and your staff.
• Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes.