RTD Marketing Lead - London (Hybrid, 6m)

Lime Talent Ltd; Greater London; Hybrid; GBP 51,000 - 60,000; Full time

Job summary

A fast-scaling consumer business in the health & wellness space is seeking a Marketing Manager to lead their Ready-to-Drink (RTD) category. This dynamic role involves building and delivering the go-to-market plan, developing integrated campaigns, and managing budgets. The ideal candidate has experience in consumer marketing, particularly in beverage or wellness sectors. The position offers flexible working and the chance to make a significant impact within a high-growth brand.

Benefits

Flexible working

Strong benefits

Supportive leadership

Qualifications

• Previous experience in consumer marketing (FMCG, beverage or wellness ideal).
• Experience launching or scaling a consumer product — RTD or drinks a plus.
• Strong grasp of brand building, digital activation and retail marketing.
• Data-led, commercially minded and comfortable making decisions.
• Excellent project manager — organised, proactive and solutions-focused.

Responsibilities

• Lead the end-to-end marketing approach for the RTD line.
• Build and deliver the full GTM plan for the RTD launch.
• Develop integrated campaigns across digital, retail, PR, OOH and experiential.
• Manage brand budgets and ensure efficient, high-ROI spend.

Skills

Consumer marketing

Brand building

Digital activation

Strong project management

Job description

A fast-scaling consumer business in the health & wellness space is seeking a Marketing Manager to lead their Ready-to-Drink (RTD) category. This dynamic role involves building and delivering the go-to-market plan, developing integrated campaigns, and managing budgets. The ideal candidate has experience in consumer marketing, particularly in beverage or wellness sectors. The position offers flexible working and the chance to make a significant impact within a high-growth brand.