ROI-Driven Growth Marketing Lead - Hybrid, Multi-Channel

We Are Adam; Liverpool; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A marketing recruitment firm is looking for a Senior Marketing Executive to lead and execute multi-channel campaigns. The ideal candidate has extensive B2C marketing experience and a successful track record in managing digital channels and measuring campaign effectiveness. This role offers a hybrid working model in Liverpool and is perfect for someone ready to take ownership of their marketing strategy.

Qualifications

• Extensive marketing experience in a B2C environment with successful campaigns.
• Hands-on experience across key digital channels.
• Ability to track campaign ROI and manage projects.

Responsibilities

• Drive brand awareness and lead generation through data-driven targeting.
• Develop and manage engaging online content.
• Align campaign activity with the marketing strategy.
• Create results-driven campaigns focusing on the full customer journey.
• Support key digital functions including SEO and CRO.
• Monitor and report performance against KPIs.
• Conduct market and customer research for strategy refinement.
• Assist in creating sales collateral and promotional materials.

Skills

B2C marketing experience

SEO

PPC

Email marketing

Social media

Campaign ROI tracking

Project management

Education

Degree in marketing or business-related field

Job description

A marketing recruitment firm is looking for a Senior Marketing Executive to lead and execute multi-channel campaigns. The ideal candidate has extensive B2C marketing experience and a successful track record in managing digital channels and measuring campaign effectiveness. This role offers a hybrid working model in Liverpool and is perfect for someone ready to take ownership of their marketing strategy.