Retention Strategist

Common Thread Co; Glasgow; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Glasgow is looking for a Retention Strategist to drive client retention through data-backed marketing strategies. The ideal candidate will have extensive experience in email and SMS marketing, with a passion for client communication and analytical insights. This role emphasizes ownership and results, and it offers a transparent salary structure with significant growth opportunities.

Benefits

Flexible scheduling

Mentorship and promotion opportunities

Performance bonuses

Qualifications

• At least 4 years of hands-on experience in email and SMS marketing.
• At least 4 years of experience in retention marketing.
• Proven execution across campaigns, automations, segmentation, and optimization.

Responsibilities

• Oversee profitable growth of retention channels.
• Analyze metrics and KPIs to provide insights.
• Champion communication aligning with clients' retention goals.

Skills

Email marketing

SMS marketing

Data analysis

Client communication

Retention marketing

Job description

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at the Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning the delivery of predictable revenue through retention marketing efforts — using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise covers the elements of CTC’s strategic forecasting methods and the foundational principles of retention marketing.

Your role isn’t limited to email strategy—you’re a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/SMS/direct mail/etc. that are sent out, building confidence and deepening trust so that clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC’s unique approach to retention and its accompanying tools.

As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

WHAT WE LOOK FOR

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively.
• Openness to both offering and embracing feedback as an opportunity for growth.
• Demonstrates resourcefulness and independently refines skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it into continuous improvement.

COMPETITIVE GREATNESS

• Performs at best when it matters most, enjoying hard challenges.
• Demonstrates an unyielding determination to get things done regardless of obstacles.
• Adapts to changing circumstances, exceeding what is required.
• Possesses a deep passion for the work, using creativity and resilience to overcome hurdles.

Minimum Experience Requirement

• At least 4 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
• At least 4 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
• At least 3 years of experience working within a marketing agency, operating in fast‑paced, cross‑functional environments and managing client‑facing responsibilities with excellence.

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Willing to put in hard work and hungry for the kick‑off.
• Ready for the hardest job, developing high‑leverage new skills.
• Can take feedback and implement it fast.
• Delivers work of quality on time.
• Shows perseverance and learns from repetitive exercises.

ONBOARDING

• Align with the team and contribute to the Brain Trust for ideas across clients.
• Manage and work with pod members, including Growth Strategist, Meta/Google/Channel Media Buyer, and Creative Strategist.
• Organize, prioritize, and manage multiple tasks with attention to detail.
• Maintain data integrity across Statlas and other tracking tools.
• Execute the Prophit system for clients.
• Build an email forecast for clients:
  • Utilize a Growth map using the Prophet System.
  • Analyze past campaigns and flows.
  • Align and maintain marketing calendars with clients.
• Execute monthly performance vs forecast, making tactical adjustments and determining resources.
• Combine data analysis and client feedback to develop strategic plans.
• Be an early adopter when pivoting.
• Lead in obstacles to execution.
• Use tools (memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post‑purchase upsells, direct mail, etc.) to improve retention metrics.
• Maintain ideologies and processes across accounts.
• Monitor active campaigns, deploy resources, update strategy to hit projected targets.
• Implement tests to beat best‑performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Deliverables are on‑brand 100% of the time, collaborating with designers and copywriters.
• Ensure technical setups of automations, campaigns, and tools work harmoniously.
• Align client expectations with forecast and strategy.
• Follow Prophit system execution to 100% within timelines.
• Deliver work on schedule with optimal quality and detail.

CLIENT COMMUNICATION

• Champion communication, ensuring clients align on retention goals, revenue goals, and next steps.
• Send daily performance updates to clients.
• Align strategy and forecast weekly with clients.
• Provide weekly Slack updates.
• Collaborate with Growth Strategists and Media Buyers for reporting.

CONTRIBUTING BACK

• Contribute learnings back to the system for feedback and continuous improvement.
• Collaborate on ideas and learning across teams.
• Contribute to future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with persuasive communication and clear presentation to stakeholders.
• Empathetic client messaging with high emotional intelligence.
• Strong presentation skills, driving engagement and decision‑making.
• Raw talent for data analysis, eager to learn and improve.
• Familiarity with data tools, including Google Sheets.

Past Experience

• Broad experience across mathematics, data analytics, copywriting, email/SMS marketing, etc.

Critical Thinking

• Structured thinking to solve complex problems.
• Dissects issues and proposes practical solutions.

Impact

• Passionate about e‑commerce and eager to contribute to a high‑performing team.
• Highly motivated, hardworking, and eager to learn, grow, and make a meaningful impact.
• Thrives where results are directly visible, with preference for full accountability and autonomy.

Results

You will merge the Retention, Growth, and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence by the end of training.
• Consistently deliver high‑accuracy retention performance using the Prophit system.
• Lead and collaborate with the team to optimize productivity and maintain standards.
• Apply best practices in email and SMS marketing to drive outstanding results.
• Maintain client satisfaction above benchmarks.
• Adhere to rigorous quality standards in forecasting and execution.
• Meet all deadlines and retention requirements promptly.
• Contribute ideas to team discussions and company content.

DOMAIN

MANAGEMENT

• Supervisor: Josh Tay, Director of Retention.
• Reports directly to Josh, learning from his challenge‑driven approach.

Working under Josh’s guidance will push you to your limits and support your growth as a Retention Strategist.

JOB SCOPE

• Oversee profitable growth of retention channels (email, SMS, direct mail, popups, push notifications, subscriptions, memberships, loyalty programs).
• Write briefs for the team.
• Complete accurate reports.
• Analyze metrics and KPIs, provide insights and recommendations.
• Collaborate with design, content, and other relevant teams to create engaging email content.
• Ensure timely delivery of deliverables, managing projects and clients.
• Keep updated with industry trends, features, and best practices.
• This is a client‑facing role requiring consultation and problem‑solving beyond email platforms.
• Prioritize relational equity with team and clients for continued growth.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part‑time transition phase)
• Days 31–60 – $3K (Full‑time start)
• Days 61–90 – $4–5K + performance bonuses
• Negotiate a term contract annually.

Transparency and fairness in career development:

• Progress is clearly defined based on experience and execution quality.
• Weekly performance dashboards provide visibility.
• Transparent pay structure with clear advancement roadmap.
• Commitment to mentorship, feedback, and promotion.
• Fully remote with flexible scheduling.
• Autonomy with expectations, regular 1:1s, and quality benchmarks.
• Recognition and reward for exceptional work.

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How to Apply

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile *

How long have you actively engaged with CTC’s content? *

How many hours do you work on average in a week for the past 2 years? *

How many years experience do you have in email/SMS marketing? *

How many years experience do you have in retention marketing? *

Which hours and timezone do you work in currently? *

Grade yourself out of 10 on Your English Speaking Fluency *

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Grade yourself out of 10 on Your ability to convincingly articulate and defend your strategies. *

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What books and media have you consumed in the last 60 days? *

How would you approach the analysis of the following situation to build an exhaustive list of hypotheses that could be the root cause of the problem and explain the structured reasoning to solve this: 60 day LTV growth for a women’s fast fashion brand (that has a 2–3 new product drops per month) is stuck at 12%. 60% of their email list consists of paying customers. *

Give an example of: 1) Something that you have done recently that is impressive OR 2) Something you have built before that is really cool

If you want a stress‑free 9‑5, Mon‑Fri — please don’t work here; this is explicitly not for you. It’s for people who will be dissatisfied if they don’t grow every 6 months and are willing to work hard for it. Do you still want to proceed? *

Use of AI tools during this assessment is strictly prohibited and will result in immediate disqualification.