Retention Marketing Manager

International Rescue Committee; Greater London; On-site; GBP 50,000; Full time

Job summary

A prominent humanitarian organization in the UK seeks a Retention Marketing Manager to develop strategies that inspire public support for humanitarian efforts. The successful candidate will manage the retention programme, oversee budgets, and lead multi-channel campaigns. They will work closely with analytics teams to inform ongoing strategies, ensuring effective communication and donor engagement. A strong background in Individual Giving and previous management experience is essential for this role, along with excellent analytical and communication skills.

Qualifications

• Experience delivering revenue and engagement activities across multiple channels.
• Understanding of cash and recurring revenue business models.
• Proven experience of segmentation and analytical modelling.

Responsibilities

• Support the Director in developing retention strategy.
• Manage annual budgeting and reforecasting process.
• Oversee multi-channel revenue campaigns.
• Work closely with analytics to draw insights.
• Line manage and develop junior team members.

Skills

Individual Giving

Retention programmes

Budget management

Campaign management

Data analysis

Excellent verbal and written English

Leadership

Education

Experience in fundraising

Tools

PowerBI

Microsoft Office

Job description

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.

IRC UK IRC UK is part of the IRC global network, which has its headquarters in New York and London. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in England, a programme that is rapidly growing.

In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.

Purpose of the Role

The Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy in order to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue.

As Retention Marketing Manager, you will be responsible for annual operational planning and delivery across for the retention programme, including for emergency appeals. You will work closely with the Director, Mass Markets to create and manage significant annual budgets, ensuring return on investment is maximised at all times. Supported by the Senior Retention Marketing Executive and Retention Marketing Executive, you will oversee all campaign activity, ensuring that it meets the strategic objectives and financial goals of the department.

You will be part of a department focused on excellence, with significant opportunity to lead on change and drive impact and growth.

Key Accountabilities

Strategy and Planning

• Support the Director, Mass Markets in the development and delivery of the retention strategy and priorities
• Identify, scope and deliver new and innovative opportunities that advance the retention strategy
• Manage retention operational planning, including leading annual, quarterly and monthly planning sessions, defining key deliverables and ensuring all activity supports the aims of the retention strategy
• Manage the monitoring and reporting framework to track performance against strategic objectives
• Identify and brief support requirements with internal and external partners in order to maximise activity and ensure the smooth running of back-office operations
• Build, manage and distribute a detailed marketing plan (refreshed quarterly) in line with strategic priorities and objectives, ensuring activities are co‑ordinated, integrated and maximised with other Mass Market UK teams.

Budget Management

• Manage segments of the annual budgeting and quarterly reforecasting process, identifying opportunities for savings, additional investment, or budget reallocation
• Focus on maximising return on investment at all times, and make suggestions for contingency action as necessary to achieve budgeted income target
• Lead on tracking and reconciling retention income and expenditure budget lines, providing variance reporting to support the Director, Mass Markets regular financial reporting

Campaign Management

• Oversee, plan and deliver multi-channel revenue and engagement campaigns, including emergencies, ensuring all activity is designed to inspire and engage supporters
• Oversee the design and implementation of customer journeys across all segments and products, in order to increase loyalty, average value and product holdings
• Lead the development and management of the mid-level portfolio, including regular communications, donor events, and identification and development of prospects into active donating advocates of the IRC
• Oversee work to ensure it is completed to standard, on time and within budget and act as overflow support during peak times, such as emergencies
• Work closely with equivalent team members in other national markets (i.e. Korea, Germany, Sweden, US) and the Mass Market support team to ensure all activity is coordinated and maximised

Insight, Analysis and Data Management

• Work closely with the Analytics team to identify and manage analytics requirements and to draw actionable insights from performance data
• Oversee and sign off detailed end of campaign reports, ensuring all relevant information is documented and used to inform future activity
• Monitor day‑to‑day metrics, identifying and acting on performance issues and opportunities

Leadership and Management

• Line manage and develop the Senior Retention Marketing Executive and Retention Marketing Executive, ensuring performance objectives are managed throughout the year and opportunities for training, development and progression are identified and prioritised
• Work closely with other team members to increase connection across Mass Markets, with the ultimate aim of developing a seamless progression for new donors and prospects into further cultivation
• Manage day‑to‑day relationships with external suppliers, ensuring performance is to standard and opportunities to drive value for money from existing and new suppliers are identified, and supporting with the preparation of quarterly business reviews, as required

General

• Keep up to date with the sector developments in individual giving to ensure IRC is at the forefront of fundraising developments
• Maintain an up‑to‑date knowledge of current legislation, best practice and industry standards and adhere to all relevant regulation including the Fundraising Regulator and ICO.
• Ensure all fundraising and marketing is ethical, effective and supporter centric
• This post may involve some travel, overnight stays and very occasional working outside core office hours, e.g. during an emergency appeal
• Undertake any other additional tasks as requested by the Director, Mass Markets

Person Specification

Experience

• Experience and understanding of Individual Giving and retention programmes, with a proven track record of successfully delivering revenue and engagement activities across multiple channels**
• Experience of line management**
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences**
• Experience of operational planning and campaign management**
• Experience of working in a fast‑paced, high performing team
• Experience working for a centralised, international organisation would be an advantage

Skills, Knowledge and Qualifications

• Understanding of cash and recurring revenue business models**
• Proven experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive campaign and programme performance
• Driven and proactive with a solutions‑based approach
• Excellent verbal and written English and the ability to produce high‑quality reports
• Commercially minded, with the ability to balance both long‑term and short‑term activity and objectives
• Excellent IT skills across Microsoft Office (Word, Excel, PowerPoint and Outlook)
• Numerate with excellent data analysis and interpretation skills, ideally with understanding of analytical software such as PowerBI
• Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload
• Strong interpersonal skills, with the ability to influence and negotiate with stakeholders at all levels

Language Skills: English (fluent). No other languages necessary.

Criteria in the Person Specification marked with ** are the minimum criteria in line with our commitments under the Disability Confident Employer Scheme in the UK. UK based candidates who state that they have a disability and meet these criteria, will be invited to interview.

Standard Responsibilities

• Promote and actively participate in initiatives and efforts to build team engagement, inclusion and cohesion in IRC London office
• Foster ongoing learning, honest dialogue and reflection to strengthen safeguarding and to promote IRC values and adherence to IRC policies

Standard Job Requirements

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

The salary for this role is £50,000 per year.

Candidates must have the right to work in the UK.

The deadline for applications is 7th December 2025.

IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non‑discrimination for all job applicants and employees, and we seek to ensure we achieve diversity in our workforce regardless of gender, race, religious beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability.

IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.

IRC UK will ensure that individuals with disabilities are provided reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments.

Recruitment Process

• First round panel interview online
• Second round panel interview – online including presentation/ task

If you have any questions or need assistance with the online recruitment process, please contact the IRC UK HR team at [e-mail]

PROFESSIONAL STANDARDS

All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way - Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients.

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