Retention Manager (Casino / Tier 1-2)

Madfish; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Job summary

A dynamic online gaming company in the UK seeks a Retention Manager who understands the online casino landscape. This role involves optimizing retention campaigns, analyzing player behavior, and developing bonus strategies. Candidates should have over 3 years of experience in retention or CRM, especially within an online casino, and be adept with data analysis. The position offers flexibility in work location and hours, along with career growth opportunities.

Benefits

Full remote flexibility

Flexible working hours

Growth opportunities

Qualifications

• 3+ years in retention or CRM within an online casino.
• Deep understanding of bonus mechanics and verticals.
• Forecasting based on behavioral data and campaign performance.
• Hands-on experience with ESP/CRM platforms.

Responsibilities

• Plan and optimize personalized retention campaigns.
• Build player segmentation models based on behavior.
• Dive into metrics with analysts.
• Develop bonus strategy in line with geo/license limits.
• Run multichannel campaigns with testing.

Skills

Player lifecycle management

KPI optimization

Data analysis

Segmentation models

Campaign management

Multichannel campaigns

Tools

Customer.io

Job description

We’re not looking for someone to “just send campaigns.” We’re looking for a Retention Manager who truly understands how an online casino works from the inside — from bonus mechanics to player psychology and bottom-line impact.

If you speak the language of numbers, know how to move KPIs, and have real experience managing player lifecycles in Tier 1–2 markets — let’s talk.

Your responsibilities will include:

• Plan, launch, and optimize personalized retention campaigns across the full player lifecycle: welcome, reactivation, churn-prevention, VIP retention;
• Build smart player segmentation models based on behavior (FTD patterns, frequency, average bet, risk levels, etc.);
• Partner with analysts to dive into key metrics: LTV, ARPU, FTD-to-deposit ratio, retention rates, churn, GGR;
• Develop and refine bonus strategy — including FS, cashback, deposit/non-deposit promos, VIP levels — in line with geo/license limits;
• Run multichannel campaigns (email, push, in-app, more) with A/B testing and content variants;
• Work closely with VIP, Product, and Support teams to hit retention and PnL goals;
• Monitor the effectiveness of promo tools (jackpots, quests, tournaments), and push new mechanics with the Product team;
• Adapt retention strategy for Tier 1 and Tier 2 markets based on actual performance, not assumptions.

What we expect from you:

• 3+ years in retention or CRM inside an online casino team;
• Deep understanding of casino business model, bonus mechanics, and key verticals (slots, live, crash, tables);
• You can forecast based on behavioral data and past campaign performance;
• Hands‑on experience with ESP/CRM platforms like Customer.io, etc;
• Strong track record with reactivation flows and tiered retention strategies.

What We Offer:

• Work from anywhere: full remote flexibility;
• Flexible working hours so you can stay productive while maintaining work‑life balance;
• Growth opportunities: as we scale, you’ll have space to develop your career and grow into a strategic leadership role;

If this sounds like you — we’d love to see your CV! We value initiative, support bold ideas, and believe in working as a team.