Retail Sales Advisor

DFS; Slough; On-site; GBP 1,000 - 36,000; Full time

Job summary

A leading sofa retailer in Slough seeks a Sales Associate to connect with customers and recommend products. This role offers competitive pay, with a salary of £12.21 per hour plus the potential to earn uncapped commission, making your earnings directly related to your sales performance. Previous sales experience is not required as full training will be provided. If you enjoy helping others and want to be part of a dynamic team, this may be the perfect opportunity for you.

Benefits

30% colleague discount

Generous holiday allowance

Enhanced family leave

Ongoing training and career development

Wellbeing support

Group pension and Sharesave scheme

Life assurance and company sick pay

Qualifications

• No prior sales experience necessary; full training provided.
• Confidence to engage with customers and learn about products.

Responsibilities

• Connect with customers in store to create a welcoming atmosphere.
• Recommend products through honest conversations.
• Maintain a clean and attractive store environment.
• Work collaboratively within a supportive team.

Skills

Confidence in communication

Curiosity to learn

Team player

Pride in job

Job description

Job Type: Permanent Job Sector: Sales Region: South East Location: Slough Salary Description: £12.21 per hour with OTE of £36,000 per year, plus benefits Posted: 16/01/2026 Recruiter: DFS Job Ref: dfs/TP/113835/3135 Job Views: 1

At DFS, you’re not just selling sofas – you’re helping people feel at home. Whether it’s a bed, mattress or a comfy sofa, you’ll bring your passion for service and help customers feel right seen and heard. We know life doesn’t stop when your shift starts, from school runs, to study time or just needing balance. That’s why we offer flexible working patterns to help you make it all work. If the hours listed don’t quite fit, apply anyway and let’s chat. This role puts your earning potential in your hands. With a great basic salary and uncapped commission on everything you sell, the more you sell the more you earn. On top of that, we offer a monthly NPS bonus, based on how happy our customers are with your team’s service.

About DFS

Did you know a DFS sofa is in one-third of Britain’s homes? Since 1969, we’ve been creating and selling sofas that reflect people’s unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner. We’re the UK’s leading sofa retail specialist, but here’s the secret to our success – our customers and our people are at the heart of everything we do, and our culture is rooted in our core values: Aim high, Think Customer and Be Real. Across our Group, we’re committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail. We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn’t quite match the specification, we’d still really love to hear from you.

What you’ll be doing

• Connecting with our customers and creating a warm, welcoming space in store.
• Recommending our amazing products through real, honest conversations – ensuring our customers know everything they need to know about the product and the optional extras we have available.
• Taking pride in your space, keeping the store looking great and feeling like a great place to visit.
• Being part of a supportive, fun team that celebrates each other and shares success.

The role is for you if...

• Never worked in sales before? No problem – we’ll give you all the training you need.
• If you’ve got the confidence to chat, the curiosity to learn, and the drive to do your best, we’ll show you the ropes.
• We’re after team players who bring personality, take pride in doing a great job, and get a buzz from helping customers feel right at home.
• If that sounds like you, we’d love to meet you.

Interview process

We want to make the process work for you, so let us know if you need any adjustments before your interview. Here’s what to expect:

• A phone chat – this will be a quick intro with our Talent Team.
• An in‑store interview – this will be an interview with your future Manager.
• For some handy details, have a look at ‘Your Pathway to a DFS Career’ on our Careers site.

DFS Benefits

You’ll earn uncapped commission on sofas, beds, mattresses and extras – the more you sell, the more you earn. Plus, a monthly bonus rewards your store’s customer service. With a great basic salary, your earning potential is in your hands.

• 30% colleague discount across DFS and Sofology products
• Generous holiday allowance (plus the option to buy more)
• Enhanced family leave and a paid volunteering day to give back to causes important to you
• Ongoing training and career development – whether you want to sharpen your skills or step into a new role
• Wellbeing support, including access to healthcare services, an Employee Assistance Programme, and discounted gym memberships
• Group pension and Sharesave scheme
• Life assurance and company sick pay – giving you extra peace of mind