Retail Media Proposition Strategy & Development Manager

John Lewis Partnership; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

Job summary

John Lewis Partnership is expanding its Retail Media proposition with a London-based role, combining store media strategy across Digital Signage, POS and DOOH with collaboration across Commercial, Stores, Customer Marketing and Tech teams. The role includes oversight of CRM & Loyalty propositions and a direct report managing this area.

The position operates on a hybrid pattern with 2–3 days in the office, based at our London Head Office in Pimlico, with occasional travel to Bracknell.

Qualifications

• Experience in Store Media propositions (Digital Signage, Printed POS, Sampling, DOOH).
• Proven track record developing and innovating brand or Retail Media propositions.
• Experience working with multiple stakeholders and complex projects.
• Strong written and verbal communication skills.
• Experience in insight and analytics.

Responsibilities

• Lead definition and strategy for Supplier funded Store Media across JLP.
• Own the capability roadmap and collaborate to deliver milestones.
• Manage prioritisation of Store Media backlog and opportunities.
• Define end-to-end activation processes for propositions.
• Create internal articulation and external media collateral for propositions.
• Enable Sales teams to position value propositions to supplier partners.
• Regularly report success and identify opportunities to optimise performance.
• Own relationships with third-party vendors and lead RFI/RFP processes.

Skills

Store Media propositions

Brand/Retail Media propositions

Stakeholder management

Insight and analytics

Education

Marketing or business degree

Job description

About the roleAt the John Lewis Partnership we have created a successful Insights and Media offering. However, as the Retail Media industry is in growth, we are also looking to significantly grow our offering. Creating Insight & Media propositions which create WIN-WIN-WIN outcomes: (i) more engaging experiences for Customers, (ii) growth for JLP, and (iii) growth for suppliers.

To deliver against this ambition, we need to accelerate our Retail Media maturity and curate and develop a market-leading, impactful and differentiated portfolio of propositions across the JLP portfolio, that drive value and deliver against the brand and trade objectives of our Supplier partners.

The purpose of this role is to lead ownership of Retail Media Proposition development for Store Media, defining the value proposition and collaborating with cross-functional teams in Commercial, Stores, Customer Marketing and Technology & Change teams to align on the roadmap and strategy to deliver and evolve the capability to meet the Partnership growth ambitions. The role will also be responsible for senior oversight of Retail Media CRM & Loyalty Propositions with a direct report who manages this area.

• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Retail Media team aim for around 2/3 days a week in the office to connect and on a more ad-hoc basis to attend key meetings.

• Location - This role is based at our London Head Office campus in Pimlico, but also requires occasional travel to our Waitrose Bracknell head office too. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role.

Key responsibilities

• Lead definition and strategy for Supplier funded Store Media (Digital Signage, Printed POS, Sampling, DOOH etc) across JLP

• Own the capability roadmap for evolving these propositions over time and work collaboratively across the business to ensure delivery of agreed milestones

• Accountable for the backlog of work and opportunities to be prioritised and scoped for Store Media across JLP

• Define and own the end-to-end process of activating the proposition ensuring efficient delivery of capability

• Own and create the internal articulation and external Media collateral to take the propositions to market

• Enable JLP Sales teams to understand the Value Proposition and how to position this to our Supplier Partners

• Regularly report on the success of the proposition and communicate this regularly within the business, identifying opportunities to optimise and increase performance

• Own the relationship with any third-party vendor responsible for providing or supporting proposition capability

• Lead the necessary RFI/RFP process for any third-party vendor capability requirements needed to support proposition evolution

Essential skills/experience you’ll need

• Strong understanding and experience in Store Media propositions (Digital Signage, Printed POS, Sampling, DOOH etc)

• Significant experience in developing and innovating brand or Retail Media Propositions

• Relevant experience working in a brand and marketing team for a Supplier, Retailer or Agency

• Experience working with complex projects and managing multiple Stakeholders

• Evidence in strong written and verbal communication

• Experience in insight and analytics

Desirable skills/experience you may have

• Further qualifications in marketing or business

About The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity check may also be required for some of our roles.

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or short hour contracts, where possible. Please discuss this further with the hiring manager during your interview.