Retail Media Manager

Advocate Group; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

The Advocate Group in the UK is seeking a Retail Media Manager to own the retail media strategy, governance, and capability. You will work with brand teams, retailer networks, and agencies to optimise investment and align activities with the wider media plan.

You will lead test-and-learn initiatives, build playbooks, and champion best practices while collaborating with senior stakeholders to drive ROI across major UK partners.

Qualifications

• Proven experience in retail media and e-commerce marketing.
• Strong understanding of retailer media networks and the landscape.
• Agency experience within retail media is advantageous.
• Excellent stakeholder management and communication skills.
• Commercially minded with media budget experience and campaign measurement.

Responsibilities

• Own and develop the retail media strategy across key UK retail partners.
• Manage relationships with retailer media networks, agency partners, and internal stakeholders.
• Allocate and optimise retail media budgets to maximise return.
• Develop retail media playbooks, processes, and governance.
• Ensure retail media activity aligns with the broader media strategy.
• Monitor campaign performance and provide insights to marketing and commercial teams.
• Lead test-and-learn initiatives to improve performance.
• Build retail media capability across the business by sharing knowledge.

Skills

Retail media

E-commerce marketing

Stakeholder management

Budget management

Campaign analysis

Job description

Would you like to join a globally recognised luxury house where you'll have the opportunity to shape retail media?

As the Retail Media Manager, you will be the business's retail media specialist, taking ownership of retail media strategy, governance, and capability. Working closely with brand teams, retailer media networks, and agency partners, you will define new ways of working, optimise investment, and ensure retail media activity is fully aligned with the wider media strategy.

The Role:

• Own and develop the retail media strategy across key UK retail partners.
• Manage relationships with retailer media networks, agency partners, and internal stakeholders.
• Allocate and optimise retail media budgets to maximise commercial return.
• Develop retail media playbooks, processes, and governance.
• Ensure retail media activity aligns with the broader media strategy
• Evaluate and challenge retailer media proposals to drive greater effectiveness and ROI.
• Establish clear governance around retail media investment and spend classification.
• Monitor campaign performance, reporting insights, and recommendations to marketing and commercial teams.
• Lead test-and-learn initiatives to continuously improve retail media performance.
• Build retail media capability across the business by sharing knowledge and best practices.
• Partner closely with brand teams to influence retail media planning and investment decisions.
• Collaborate with key retail partners.

About You:

• Proven experience in retail media and e-commerce marketing.
• Strong understanding of retailer media networks and the retail media landscape.
• Experience gained either agency-side or client-side.
• Agency experience within e-commerce or retail media would be highly advantageous.
• Excellent stakeholder management and communication skills.
• Confidently influencing senior stakeholders and constructively challenging retailer recommendations.
• Commercially minded with experience managing media budgets and measuring campaign performance.
• Self-motivated and comfortable working autonomously as the retail media subject matter expert.
• Passionate about building new capabilities, improving processes, and driving continuous optimisation.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.