Retail Marketing Manager - Multi Channel Marketing Retail & Online / Sports Lifestyle Brand £45K

HOUSE OF FASHION ASSOCIATES; Camden Town; On-site; GBP 35,000 - 60,000; Full time

Job summary

A leading lifestyle and sports brand in Camden Town is seeking an experienced Retail Marketing Manager. You will create and execute marketing plans, lead initiatives, and collaborate with cross-functional teams to enhance the consumer experience. Ideal candidates have 3-5 years in retail or shopper marketing within the fashion or sports sectors, with a strong track record in campaign management.

Qualifications

• 3-5 years of experience in retail, trade, or shopper marketing.
• Experience with fashion or sports footwear brands.
• Proven ability to lead integrated campaigns across various channels.

Responsibilities

• Create and execute multi-channel marketing plans.
• Lead trade marketing initiatives for sell-in and sell-through objectives.
• Manage retail activations and visual merchandising strategies.
• Collaborate with digital teams for e-commerce content optimization.
• Monitor campaign effectiveness and provide actionable insights.

Skills

Trade marketing

Campaign management

Stakeholder management

Project management

Communication skills

Job description

Our client is looking for an experienced Retail Marketing Manager to join their team, a globally respected lifestyle and sports brand, home to iconic names.

This is a unique opportunity to shape the consumer experience across the UK's leading retail and digital platforms. You'll lead strategic marketing campaigns, champion brand consistency, and collaborate cross-functionally with sales, brand, and retail partners.

Responsibilities

• Create and execute multi-channel marketing plans for global sports footwear brands across key UK retailers.
• Lead trade marketing initiatives to support sell-in and sell-through objectives.
• Manage retail activations and visual merchandising strategies.
• Collaborate closely with digital teams to optimise e-commerce content and promotions.
• Monitor campaign effectiveness and provide actionable insights to drive continuous improvement.
• Maintain and grow strong relationships with internal and external stakeholders, including buying and merchandising teams at major retail accounts.
• Experience working with major UK retailers (e.g., JD Sports, Schuh, Sports Direct) is a plus.

Qualifications

• Are you passionate about bringing brands to life where it matters most - in-store and online at the point of purchase?
• 3-5 years of experience in a retail, trade, or shopper marketing role (fashion, footwear, lifestyle, sports footwear brands essential).
• Proven track record of leading integrated campaigns across physical and digital retail.
• Creative thinker with strong project management and commercial acumen.
• Excellent communication, negotiation, and stakeholder management skills.
• A self-starter with an eye for detail and a love for fast-paced, hands-on environments.