Retail Marketing Manager

Jackson Rose Recruitment; City Of London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading consumer marketing firm seeks a marketing specialist to enhance brand presence in the UK. Responsibilities include evaluating marketing opportunities, developing promotional materials, managing media buying, and overseeing product launches. The ideal candidate will work closely with internal teams and external partners to execute effective marketing strategies.

Responsibilities

• Increase customer penetration.
• Evaluate retailer POS/Marketing opportunities.
• Recommend and execute Retailer marketing and trade plan.
• Develop customer specific material for promotions.
• Manage media buying and partnerships.
• Develop an annual market activation plan.
• Oversee product launches.

Job description

The role exists to help grow three specific brand in the UK market, combining commercial, retail marketing and consumer marketing activities. Along with a number of internal and external partners, you will help design and then execute the annual marketing calendar in the UK

Client Details

Swiss owned consumer business known for their high quality/ durable products

Description

• Increase customer penetration
• Evaluate retailer POS/Marketing opportunities with the objective to have high visibility and increase penetration. Recommend, develop and execute approved Retailer marketing and trade plan. This includes ordering displays, and creating appropriate labels, and other material needed.
• Develop customer specific material: ex material needed for a price promotion which can be from a poster, video or a customized packaging solution
• Responsible for customer specific media buying (on- and offline)
• Point of contact and relationship with partner regarding marketing and trade topics.
• Recommend market activation activities and develop an annual plan together with activation team.
• Responsible for product launches in market