Retail Marketing Manager

Fanatics Inc.; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading wellness and electronics company is seeking a Retail Marketing Manager to execute marketing strategies that enhance brand presence and drive sales. You will develop integrated marketing plans for European markets, manage campaigns, and collaborate across teams. The ideal candidate has 4-6+ years of experience in retail marketing, a solid understanding of European retail ecosystems, and strong analytical skills. Fluency in English is required, and additional European languages are a plus. Willingness to travel is necessary.

Qualifications

• 4-6+ years of experience in retail marketing, trade marketing, or consumer brand marketing.
• Strong understanding of European retail ecosystems.
• Proven track record managing omnichannel retail campaigns.

Responsibilities

• Lead execution of retail marketing strategies for RENPHO's brand.
• Develop retail marketing plans for European markets.
• Manage retail marketing assets and in-store execution.

Skills

Retail marketing strategies

Cross-functional collaboration

Campaign analysis

Budget management

Relationship building

Data-driven decision-making

Fluent English

Education

Bachelor's degree in Marketing or related field

Job description

Overview

From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. As Retail Marketing Manager - Europe, you will lead the execution of retail-focused marketing strategies that elevate RENPHO's brand presence, drive sell‑through, and deliver scalable growth across key European markets.

Responsibilities

• Lead the execution of retail-focused marketing strategies that elevate RENPHO's brand presence, drive sell‑through, and deliver scalable growth across key European markets.
• Develop and implement integrated retail marketing plans for European markets (in‑store, POS, promotional campaigns, brand activations).
• Collaborate cross‑functionally to ensure consistent brand presentation across physical and digital retail environments.
• Manage retail marketing assets including packaging updates, POS materials, and in‑store display execution.
• Lead in‑store activations, merchandising standards, promotional events, and product launch marketing.
• Manage social media campaigns and promotional campaigns.
• Coordinate training and product education initiatives for retail partners' sales staff or brand ambassadors.
• Analyse campaign and sales performance to optimise future retail strategies and ROI.
• Manage retail marketing budgets, ensuring efficient allocation and strong return on investment.
• Ensure all campaigns align with global brand guidelines and adapt appropriately for local market needs.
• Cooperate with sales teams and partners to ensure products stand out both online and in physical retail environments.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 4‑6+ years of experience in retail marketing, trade marketing, or consumer brand marketing within multi‑country environments.
• Strong understanding of European retail ecosystems – consumer electronics, wellness, fitness, or lifestyle category experience is highly valued.
• Proven track record managing omnichannel retail campaigns and partnerships.
• Data‑driven decision‑making skills with the ability to translate insights into commercial actions.
• Strong communication and relationship‑building capabilities.
• Fluency in English; additional European languages are highly advantageous.
• Willingness to travel as required.