Retail Manager

BBC Studios; Greater London; On-site; GBP 60,000 - 65,000; Full time

Job summary

BBC Studios in London seeks a commercially driven Retail Development Manager to join the UK & EMEA Retail team on a maternity cover from October/November 2026. You will turn the strength of our brands – especially Bluey – into retail growth, strengthen retailer partnerships and deliver standout consumer experiences.

In this high-impact role, you will work across major UK retailers, shape General Merchandise strategy, drive retail marketing and collaborate with licensing agents across EMEA to

Qualifications

• Experience in retail, licensing, consumer products, entertainment or a related commercial environment.
• Strong understanding of the UK retail landscape with retailer relationships.
• Commercial mindset with ability to identify opportunities and translate insight into action.
• Experience developing retail, shopper or brand marketing programmes.
• Ability to think strategically while executing in detail.

Responsibilities

• Build and grow strategic UK retailer partnerships with joint plans for growth.
• Develop impactful retail marketing programmes across in-store, online, and experiential channels.
• Collaborate with licensing agents across markets to accelerate retail growth.
• Support strategic retail partnerships and create high-impact trading and marketing moments.
• Lead cross-functional teams to deliver cohesive commercial plans and maximise brand impact at retail.

Skills

Retail experience

Licensing experience

Consumer products

Entertainment industry

Commercial mindset

Retail marketing programmes

Strategic thinking

Detail-oriented

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Full-time 13 Month FTC

DEPARTMENT: BBC Studios

LOCATION: London

PROPOSED SALARY RANGE: £60,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

BONUS: 15% OTE

About Bbc Studios

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

WHY JOIN THE TEAM?

This is a unique opportunity to join a high-performing retail team at a pivotal moment for Bluey and the wider BBC Studios portfolio.

You will work across major UK retailers, international markets, retail marketing and commercial strategy, with the opportunity to play a meaningful role in shaping the retail future of one of the world’s biggest family entertainment brands.

If you are commercially ambitious, highly collaborative and excited by the opportunity to turn brilliant content into brilliant retail experiences, we’d love to hear from you.

This is an exciting time to join the team. Bluey continues to build extraordinary global momentum, with its first feature film planned for 2027, creating a significant opportunity to accelerate retail growth and establish the brand as an even bigger presence across the UK

We are looking for a commercially driven and highly collaborative Retail Development Manager to join our UK & EMEA Retail team on a maternity cover from October/November 2026.

This is a high-impact role at the heart of our retail strategy, responsible for turning the strength of our brands – particularly Bluey – into retail growth, stronger retailer partnerships and standout consumer experiences.

You will work across the retail ecosystem, building relationships with key UK retailers, shaping General Merchandise strategy, driving retail marketing and working with our licensing agents across EMEA to unlock growth.

We are looking for someone who can think commercially, spot opportunities, influence partners and make things happen – connecting strategy through to execution and measurable results.

Your Key Responsibilities And Impact

• UK Retail Partnerships Build and grow strategic relationships with key UK retailers, developing joint plans that deliver commercial growth, stronger brand presence and compelling consumer experiences.
• Retail Marketing Develop and deliver impactful retail marketing programmes that bring our brands to life across in-store, online, promotional and experiential channels, connecting major brand and content moments to retail opportunities.
• EMEA Retail Development Work closely with licensing agents across select markets, providing strategic direction, sharing best practice and identifying opportunities to accelerate retail growth.
• Amazon & Strategic Retail Opportunities Support the wider team in developing Amazon and other strategic retail partnerships, helping create compelling destinations and high-impact trading and marketing moments.
• Cross-functional Leadership Collaborate closely with Brand, Marketing, Creative, Sales, Licensing, PR, Finance, Legal and external partners to deliver joined-up commercial plans and maximise the impact of our brands at retail.

Your Skills And Experience

ESSENTIAL CRITERIA :

• Experience in retail, licensing, consumer products, entertainment or a related commercial environment.
• A strong understanding of the UK retail landscape and experience building relationships with retailers, buyers or trading teams.
• A commercial mindset, with the ability to identify opportunities, understand performance and translate insight into action.
• Experience developing retail, shopper or brand marketing programmes.
• The ability to think strategically while being comfortable getting into the detail to make plans happen.

Desired Not Required

• Strong communication, presentation and influencing skills.
• Experience working across multiple stakeholders, partners or markets.
• Excellent organisation and project management skills, with the ability to manage multiple priorities at pace.
• A collaborative, proactive approach and the confidence to challenge and influence.
• A genuine passion for brands, entertainment, consumers and the role retail can play in bringing them to life.
• Experience across softlines, toys, home, FMCG or other consumer categories would be advantageous, as would licensing experience.
• Most importantly, we are looking for someone who is commercially curious, retailer-minded, entrepreneurial and excited by the opportunity to build something bigger.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

We are unable to accept applications via CV and only applications made online will be considered.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.