Retail Assistant (Athlete) – FT40 – London Flagship

Nike; Street; On-site; GBP 18,000 - 23,000; Full time

Benefits offered by this job

Monthly bonus payments

Employee discounts

Pension & share scheme

Career development

Training on leadership and products

DEI-focused environment

Staff dress to represent Nike

Job summary

Nike Retail is seeking a dynamic Nike Retail Associate to deliver the Just Do It store experience. You’ll guide customers, share product knowledge, and help shoppers find gear that elevates performance while maintaining store standards.

Expect a fast-paced, team-driven environment with training in leadership, sales, and Nike product lines, plus opportunities for development and employee benefits within the UK store network.

Qualifications

• Customer-focused mindset and ability to guide shoppers to the right products.
• Strong communication and interpersonal skills for a fast-paced store.
• Willingness to learn product details and share knowledge with customers.

Responsibilities

• Assist customers with product selection and answer questions.
• Maintain store presentation and keep product knowledge up to date.
• Meet or exceed daily sales goals and contribute to a positive team vibe.
• Represent Nike brand standards and provide exceptional service.

Skills

Customer service

Sales

Product knowledge

Communication

Job description

Lace Up as a Nike Retail Associate / Athlete

As a Nike Retail Associate - known as Athletes - you bring the “Just Do It” mindset to life. You serve like a pro to help our consumers discover the product that inspires them - from living rooms to locker rooms - to move, dream, and dare. You’re in the store building brand trust and loyalty, but you don’t do it alone.

We play in a fast-paced, high traffic environment, across store zones and consumer needs, but there’s no ego. We’re one team, showing up with optimism and hunger for the collective win. The goal is to serve our consumer and provide them with the ultimate Nike store experience. Are you up for it?

Committing to your hours of availability and maintaining flexibility within those hours is a core component of retail employment. Standard shifts are generally scheduled between 5:00 AM and 11:00 PM of the store's timezone. Overnight positions may work shifts between 9:00 PM and 7:00 AM of the store's timezone. Specific schedules will vary by location, season, and business demands. Shifts are scheduled based on store needs and your employment type.

Managers will make every effort to schedule shifts within your provided availability, though business needs may occasionally require additional or different availability. In markets where applicable, scheduling practices will reflect local legal requirements, including guaranteed hours and reasonable shift notice.

Retail Expected Hours

• Full Time: 40 hours/week
• Part Time: 8-38 hours/week

Be Rewarded for a Job Well Done

• Attractive salary that evolves with the market and experience.
• Opportunity of receiving monthly bonus payments.
• Attractive online and in-store employee discounts.
• Attractive Benefits Package, Pension & Share scheme.
• Exciting development and career opportunities.
• Regular training on leadership, sales and products.
• A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I).
• Staff dress to represent NIKE and foster our team spirit.
• Access to sports activities.
• Opportunities to participate in unique NIKE moments

Information About Benefits Can Be Found Here.

Relocation support is not available for this role.

Who We’re Looking For

• You lead with service. You understand and obsess the consumer’s needs, then guide them to the gear that elevates their performance.
• You fuel the day’s momentum. You know the product, honor the details, and keep the store sharp. You hit your goals and move with purpose.
• You build connection. You show up for the consumer and your teammates. You bring the energy of sport, share your knowledge, and create a space where everyone feels seen and supported.
• You bring integrity to every moment. You meet our elevated standards, communicate honestly, and model reliability in every interaction.

Qualifications

• Flexible with scheduling and available to work retail hours, which may include day, evening, weekends, and/or holidays, based on department and store/company needs.
• Physical requirements may include the ability to bend, squat, reach, climb a ladder and stand for extended periods of time.
• You must be legally authorized to work in the UK by the proposed employment start date. NIKE is unable to provide immigration sponsorship for this role.