Reseller Enablement Lead

AI Startups UK; Greater London; Hybrid; GBP 160,000 - 215,000; Full time

Benefits offered by this job

Competitive compensation

Optional equity donation matching

Generous vacation and parental leave

Flexible working hours

Lovely office space

Job summary

Anthropic is seeking a Reseller Enablement Lead to design and launch the enablement motion for a global reseller program from London. You will create reseller certification, training, and readiness materials, starting in initial markets and scaling worldwide.

This build-and-run role is cross‑functional, partnering with Sales, Partnerships, and Certification to ensure content, regions, and modalities align with Claude's commercial model. Expect 30–35% travel and a hybrid London-based schedule.

Qualifications

• 7–10+ years in partner enablement, partner programs, or product marketing.
• Track record designing and owning programs end to end.
• Understanding resell and channel economics including margins and rebates.

Responsibilities

• Define and own reseller enablement strategy from launch to global rollout.
• Deliver training to reseller sellers and activate training partners at scale.
• Build curriculum and certification paths covering commercial mechanics and product basics.
• Localize delivery for new regions and evolve content with program changes.
• Establish governance and metrics for certification, activation, and pipeline impact.

Skills

Partner enablement

Channel experience

Program ownership

Executive presence

Cross-functional leadership

Education

Bachelor’s degree or equivalent

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the team

Within GTM, the Partner Enablement team builds the programs, credentials, and learning infrastructure that allow Anthropic's ecosystem of system integrators, cloud providers, resellers, and technology partners to build deep Claude expertise and deliver successful customer outcomes at scale. We work cross-functionally across Partnerships, Sales, Applied AI, Product, Marketing, and Legal to make sure partner-facing programs are clear, consistent, and high-impact.

About the role

Anthropic is launching a global reseller program, and we are looking for a Reseller Enablement Lead to build the enablement motion that makes it work. You will design and launch reseller certification, training, and readiness programs alongside the program itself, starting in our first launch markets and scaling globally from there.

This is a build-and-run role. In the first months you will stand up the foundation from scratch: what a reseller needs to know to sell Claude well, how we certify that they know it, and how we deliver that across markets and languages. From there, you will own the motion as it grows, evolving content and modalities as the program's commercial structure matures, localizing for new regions, and using enablement to keep partner behavior aligned with how we want Claude sold.

You will be the single global owner for reseller enablement, scaling delivery through training networks rather than a large direct team. This is a highly cross-functional role working closely with Partnerships, Partner Programs, Partner Operations, Sales, Applied AI, and Certification to ensure reseller-facing programs land clearly and drive measurable outcomes.

Responsibilities

• Define and own Anthropic's reseller enablement strategy, from launch in initial markets through global rollout
• Own delivery of the message you build: present and deliver training directly to reseller sellers and leaders, and activate training partners so they carry it consistently at scale
• Build the reseller curriculum and certification path from the ground up, covering commercial mechanics, program rules, platform and product fundamentals, and responsible use
• Design repeatable programs across partner onboarding, sales readiness, recertification, and product launches, choosing modalities that fit how reseller sellers actually learn and what motivates them
• Stand up localized delivery in launch markets, then extend the model to new regions through training networks and regional enablement teams
• Work closely with Applied AI to translate technical concepts into clear, digestible content on Anthropic's models and products for a seller audience
• Evolve enablement as the program evolves, keeping content current with changes to commercial structure, transaction rails, and program requirements
• Use enablement as a governance lever, building content and reinforcement that keeps partner selling behavior on program and addresses drift when it appears
• Enable Anthropic sellers and partner managers to co-sell and engage effectively with resellers
• Partner cross-functionally with Partner Programs, Partner Operations, and Sales to align priorities and ensure consistent execution
• Establish metrics and reporting to track reseller certification, activation, and contribution to registered pipeline and consumption
• Build feedback loops that bring reseller insights back into program design, enablement, and GTM strategy

You may be a good fit if you

• Have 7-10+ years of experience across partner enablement, partner programs, product marketing, with a clear track record of designing and owning programs end to end. Channel and Alliances experience is key, but must be accompanied with demonstrated program ownership.
• Understand how resell and channel ecosystems work commercially, including deal registration, margin and rebate structures, partner tiering, and cloud marketplace motions
• Have built and scaled partner enablement or certification programs from nothing to something in a high-growth technology environment
• Think operationally and in systems, designing for scale across regions and languages rather than one-off efforts
• Understand how to package enablement: which modality fits which audience, what motivates partner sellers, and how to structure a curriculum that produces real selling capability
• Are a strong presenter and facilitator, able to deliver training credibly to partner audiences and equip others to deliver it the same way
• Combine leadership and hands on execution, equally comfortable setting strategy with executives and building the first version of a course yourself
• Bring executive presence with partner and internal leadership, and the scrappiness to get things done in an ambiguous, fast‑moving environment
• Are an effective cross‑functional operator who can drive alignment across complex organizations

Strong candidates may also have

• Experience launching programs in a single region and then scaling them globally, including localization and in‑market delivery
• Experience building or running an authorized training partner or certified instructor network
• Prior ownership of, or close partnership with, a technology certification program
• Experience with resell motions in Japan, Korea, or other reseller‑led markets
• A track record connecting enablement activity to pipeline and revenue outcomes

Logistics

This role is based in London. We operate a hybrid model and expect regular time onsite with partners and at Anthropic offices. Expect roughly 30-35% travel, concentrated around launch windows and launch regions.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: £160,000 — £215,000 GBP

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study:A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long‑term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• A lovely office space in which to collaborate with colleagues