Remote Hotel Brand & Growth Marketing Lead

Placements24; Southampton; Remote; GBP 14,000 - 27,000; Full time

Benefits offered by this job

Fully remote work environment

Professional growth opportunities

Access to marketing tools and training

Job summary

Placements24 is seeking a talented Remote Hotel Marketing Specialist to lead digital marketing for our international hotel brand. You will craft content, manage social channels, and analyze performance to boost bookings from anywhere in South Africa.

The role requires 5+ years in digital marketing with hospitality focus, strong SEO/SEM, and proficiency in analytics tools. A fully remote setting with growth opportunities is offered.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on the hospitality or travel industry.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong proficiency in social media management tools, SEO/SEM, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Demonstrated ability to analyze data and translate insights into actionable marketing strategies.
• Strong project management and organizational skills.
• Self‑motivated, disciplined, and able to work independently in a remote setting.
• Excellent written and verbal communication skills.
• Must be legally authorized to work in South Africa and have a reliable internet connection.

Responsibilities

• Develop and implement innovative digital marketing campaigns across social media, email, search engines, and other online channels.
• Create compelling and engaging content (text, image, video) for website, blogs, social media, and email newsletters.
• Manage social media profiles, including content scheduling, community engagement, and performance monitoring.
• Analyze website traffic, campaign performance, and customer data to identify trends and optimize strategies.
• Manage online advertising budgets and campaigns (e.g., Google Ads, Social Media Ads) to maximize ROI.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of trends.
• Collaborate with internal teams (e.g., Sales, Operations) to ensure marketing initiatives align with overall business objectives.
• Manage online reputation, monitor reviews, and engage with customers across review platforms.
• Stay updated with the latest digital marketing tools, techniques, and best practices in the hospitality industry.
• Prepare regular reports on marketing performance and key metrics for senior management.

Skills

Digital marketing

Content creation

Social media management

Analytics

Copywriting

Education

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

Google Analytics

SEO/SEM

Email marketing platforms

Social media management tools

Job description

Placements24 is seeking a talented Remote Hotel Marketing Specialist to lead digital marketing for our international hotel brand. You will craft content, manage social channels, and analyze performance to boost bookings from anywhere in South Africa.

The role requires 5+ years in digital marketing with hospitality focus, strong SEO/SEM, and proficiency in analytics tools. A fully remote setting with growth opportunities is offered.