Remote Growth Lead: App User Acquisition

Propel; Liverpool; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading wellness app company is seeking a Performance Marketing Manager to drive user acquisition and scale their unique meditation experience. The role involves managing paid social campaigns, collaborating on creative concepts, and leveraging analytics tools to identify growth opportunities. This position is fully remote and requires a minimum of 5 years of experience in performance marketing with a focus on app growth.

Qualifications

• 5+ years’ experience in app-first performance marketing.
• Strong experience in running paid social campaigns, especially on Meta.
• A track record of driving app growth through UGC testing and experimentation.

Responsibilities

• Own day-to-day performance marketing for the app.
• Lead paid user acquisition across key channels.
• Collaborate with teams to test and refine creative concepts.

Skills

Paid social campaigns

User acquisition

Analytics tools

Creative iteration

Data-driven mindset

Tools

AppsFlyer

Adjust

Mixpanel

Job description

A leading wellness app company is seeking a Performance Marketing Manager to drive user acquisition and scale their unique meditation experience. The role involves managing paid social campaigns, collaborating on creative concepts, and leveraging analytics tools to identify growth opportunities. This position is fully remote and requires a minimum of 5 years of experience in performance marketing with a focus on app growth.