Remote Digital PR Lead — Build & Mentor Campaigns

Smile Digital; Greater London; Remote; GBP 45,000 - 55,000; Full time

Job summary

Smile Digital is seeking a Digital PR Team Lead to take ownership of a team within its Organic Search leadership group. You will lead and mentor the Digital PR team, shape campaign strategy and creative direction, and support ideation on challenging briefs.

The role emphasizes leadership over pure hands-on work, maintaining high standards, and close collaboration with SEO teams to meet clients’ commercial and organic goals.

Qualifications

• Strong agency-side Digital PR background required.
• Experience leading people, mentoring teams or broader delivery responsibility.
• Confident with clients, commercially aware and driven to develop the team.

Responsibilities

• Lead, mentor and develop a Digital PR team.
• Shape campaign strategy and creative direction.
• Support the team with ideation and challenging briefs.
• Review work and maintain high standards across campaigns.
• Collaborate with SEO and wider Organic Search teams.
• Ensure Digital PR activity aligns with clients' commercial and organic goals.
• Build strong client relationships and communicate campaign value.
• Act as senior point of contact for client/delivery issues.
• Manage workloads, priorities and resources across the team.
• Improve processes and ways of working within the team.

Skills

Leadership

Mentoring

Campaign strategy

Client relations

Digital PR

People management

Job description

Smile Digital is seeking a Digital PR Team Lead to take ownership of a team within its Organic Search leadership group. You will lead and mentor the Digital PR team, shape campaign strategy and creative direction, and support ideation on challenging briefs.

The role emphasizes leadership over pure hands-on work, maintaining high standards, and close collaboration with SEO teams to meet clients’ commercial and organic goals.