Regional Social Media Manager — North UK Hospitality

Malmaison Hotel du Vin; Manchester; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading hospitality brand is seeking a Social Media Manager to oversee organic content across its hotels in North England. This hybrid role involves regular travel to properties and creating engaging platform-native content that aligns with brand strategies. The ideal candidate possesses strong social media skills, creativity, and a passion for storytelling in hospitality. Competitive salary and benefits offered.

Benefits

Heavily discounted staff room rates

Discounted friends and family room rates

35% off dining at Brasseries and Bistros

Fully funded apprenticeship programs

High street discounts

Cycle to work scheme

Referral scheme up to £1,500

Employee Assistance Programme

Responsibilities

• Own the social content strategy and calendar for the region.
• Plan capture, edit and post original content across multiple platforms.
• React to trends and opportunities in real-time.
• Partner with hotel teams to capture local content.
• Maintain consistent tone and visual identity across posts.
• Support influencer activity on a regional basis.
• Use tools to track performance and report insights.
• Stay updated on platform changes and competitor activity.

Skills

Working knowledge of organic and paid social

Experience managing social content for hospitality brands

Confidence using social scheduling tools

Platform-native knowledge of Instagram and TikTok

Skilled at filming and editing on mobile apps

Strong communicator with relationship-building skills

Self-motivated and independent worker

Organizational skills and attention to detail

Comfortable with travel within the region

Tools

Brandwatch

Sprout Social

Sprinklr

Hootsuite

Job description

A leading hospitality brand is seeking a Social Media Manager to oversee organic content across its hotels in North England. This hybrid role involves regular travel to properties and creating engaging platform-native content that aligns with brand strategies. The ideal candidate possesses strong social media skills, creativity, and a passion for storytelling in hospitality. Competitive salary and benefits offered.