Regional Sales Manager - West Midlands

Four Squared Recruitment Ltd; United Kingdom; On-site; GBP 42,000 - 70,000; Full time

Job summary

A dynamic recruitment agency is seeking a Regional Sales Manager based in the West Midlands. The role involves managing existing accounts and developing new business within one of the company’s top territories. Ideal candidates will have field sales experience and strong relationship-building skills. The compensation includes a competitive base salary of £42,000 plus uncapped commission, a company car, and various additional benefits including complimentary glasses. This opportunity is with a company noted for its strong commitment to sustainability.

Benefits

Company car (hybrid/electric)

Pension

Complimentary glasses

23 days of holiday plus bank holidays

Qualifications

• Field sales experience is essential.
• Product sales background in optical, consumer goods, FMCG, pharmaceutical, or medical tech is desired.
• Ability to build strong relationships with customers.

Responsibilities

• Achieve monthly sales of £50,000 with a commission structure.
• Manage sales deals ranging from £2,000-£10,000.
• Attend major international trade shows to promote products.

Skills

Field sales experience

Customer service skills

Organised mindset

Analytical mindset

Strategic mindset

Job description

Regional Sales Manager - West Midlands

Location: West Midlands based

Salary: £42,000 base + uncapped commission (OTE £70,000+)

Benefits: Company car (hybrid/electric, private use), pension, international travel, structured onboarding

Reference: (phone number removed)

Are you a driven field sales professional looking to represent a premium brand with a strong reputation for quality, innovation, and sustainability?

Our client is a multi‑award‑winning British business with over a decade of success in the eyewear industry. Founded by two entrepreneurs with deep family roots in the sector, the company has grown into a global operation, supplying stylish and high‑quality optical products to over 70 countries. Headquartered in the West Midlands, they operate from two distribution centres and maintain a close‑knit team of around 55 employees, including a dedicated sales force.

Their product range spans mid to premium price points and is backed by a full‑service model that includes in‑house design, manufacturing, and sales. Sustainability is a core value, half of their product range is sustainably sourced, their vehicle fleet is fully hybrid/electric, and they are certified for their commitment to ethical and environmental standards.

The Role

As Regional Sales Manager, you'll take over one of the company's top three territories, covering the Midlands. You'll inherit a warm desk with existing accounts, but new business development is a key focus.

Reporting to the Sales Director, you'll manage a portfolio of (Apply online only) independent accounts and groups. This is a consultative sales role where you'll build long‑term relationships, guide customers on product selection, and leverage the company's extensive marketing resources.

Key Responsibilities

• Achieve monthly sales of £50,000, with commission starting at £16,666/month
• Manage deals ranging from £2,000-£10,000
• Hit annual billing targets of £600k-£800k
• Use a newly implemented CRM system to manage pipeline and activity
• Attend 3 major international trade shows annually (Paris, Milan, Munich)
• Spend 3-4 days in Bromsgrove office during onboarding to meet brand managers and align on strategy

What We're Looking For

• Field sales experience (essential)
• Product sales background (optical, consumer goods, FMCG, pharmaceutical, or medical tech)
• Optical industry experience (beneficial but not essential)
• Strong relationship‑building and customer service skills
• Organised, analytical, and strategic mindset
• Full UK driving licence and willingness to travel
• Based within the region (ideally around Preston, Blackburn, or Bradford)

What's on Offer

• Competitive salary and bonus structure (top performers earn £70k take‑home)
• Company car and fuel card
• Laptop, iPad, and phone
• 23 days holiday + bank holidays (with 3 days reserved for Christmas)
• Standard pension
• Complimentary glasses, eye tests, and free sunglasses annually

This is a rare opportunity to join a business with a rich heritage, a strong growth trajectory, and a genuine commitment to sustainability. If you're passionate about premium products and delivering exceptional service, we'd love to hear from you!