Regional Sales Manager - Wales

Life Fitness / Hammer Strength; Wales; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Income protection

7% Employer Pension Contributions

Job summary

A leading fitness equipment company in the UK is seeking a Regional Sales Manager to expand its presence in Wales and West England. The ideal candidate will possess proven sales experience, a customer-focused approach, and strong communication and planning skills. This position will involve building and nurturing relationships while meeting KPIs and revenue targets. The company offers competitive benefits, including income protection and pension contributions.

Qualifications

• Proven sales experience in a customer-centric role.
• Strong planning and organizational skills.
• Ability to build solution-led relationships.
• Excellent communication and relationship-building skills.

Responsibilities

• Own and grow the Wales & West England territory.
• Prospect proactively and achieve KPIs and revenue targets.
• Drive territory growth and deliver on sales strategy.
• Develop and execute a territory sales strategy across all market segments.

Skills

Sales experience

Strong communication skills

Planning skills

Curiosity about fitness trends

Job description

Life Fitness UK powers the world’s best training spaces - from independent studios to multi‑site operators. We’re hiring a customer-centric Regional Sales Manager to own and grow our high-potential Wales & West England territory, building solution‑led relationships across every segment of the UK market.

As a Regional Sales Manager, you’ll prospect proactively and deliver against clear KPIs and revenue targets—supported by a collaborative team and a market‑leading commercial portfolio.

You will be curious about fitness trends and gym design consultancy, this coupled with proven sales experience, strong planning, communication and a hunter mindset you'll drive your territory growth and deliver on your territory sales strategy.

• Income protection
• 7% Employer Pension Contributions (increasing with service)