Regional Sales Manager - Prestige Spirits

New Chapter; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global drinks company is seeking a Regional Sales Manager to drive commercial performance across leading prestige venues and retailers in London and the South East. You will lead a team of five, establish strong customer relationships, and achieve ambitious sales targets in the super-premium drinks sector. This role offers the autonomy to shape strategy and make a visible impact in a dynamic market. Exceptional leadership and negotiation skills are required. The position is mainly based in London or the South East.

Qualifications

• Proven track record within Prestige and Wholesale channels.
• Experience leading commercial sales teams.
• Confident negotiator with strong P&L acumen.

Responsibilities

• Drive commercial performance across key prestige venues.
• Lead and inspire a team of 5 account managers.
• Build strong partnerships with influential customers.
• Set and achieve commercial KPIs.

Skills

Strong network in Prestige and Wholesale channels

Leadership experience in commercial sales

Expertise in super-premium drinks

Confident negotiator

Exceptional influencing and communication skills

Job description

About the job Regional Sales Manager - Prestige Spirits

Are you a proven sales leader with deep experience in the Prestige On-Trade and Retail channels?

This is a unique opportunity to lead a high-performing team and shape the commercial strategy for a globally recognised super-premium drinks portfolio.

The Opportunity

As Regional Sales Manager, you’ll be responsible for driving commercial performance across key prestige venues and retailers, working closely with Marketing, Advocacy and Commercial teams to craft and deliver standout activation plans. You’ll lead a team of five, build trusted partnerships with influential customers, and play a central role in delivering ambitious distribution, volume, and visibility targets.

Key Responsibilities

• Shape and deliver the Prestige channel strategy across On-Trade and Retail.
• Set and achieve commercial KPIs, including distribution, pricing and promotional execution.
• Lead, coach and inspire a team of 5 account managers covering London and the South East.
• Build strong customer partnerships through exceptional in-trade engagement.
• Identify and convert growth opportunities within the Prestige channel.
• Partner cross-functionally to bring brand strategies to life.

What Were Looking For

• Strong network and proven track record within the Prestige and Wholesale channels.
• Demonstrated leadership experience in a commercial sales role.
• Expertise in super-premium drinks, luxury or lifestyle brands.
• Confident negotiator with strong commercial and P&L acumen.
• Exceptional influencing, communication, and relationship-building skills.
• Must be based in London or the South East, with easy access to key prestige venues.

Why This Role?

You’ll join a world-class premium portfolio with the scale, heritage and ambition to continue growing in the UK. You’ll have the autonomy to shape strategy, inspire a talented team, and make a visible impact in one of the most exciting channels in the drinks industry.

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