Regional Sales Manager

Brown-Forman; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading spirits company in the UK is seeking a talented individual for a high-profile leadership position focused on the Prestige channel. The role involves developing relationships with key stakeholders, managing a team, and driving sales performance across the portfolio. Candidates should have extensive experience in sales within the Prestige sector, strong leadership abilities, and excellent interpersonal skills. This position offers opportunities for professional growth and development in a dynamic environment.

Benefits

Equitable pay structures

Premium employee experience

Customized development programs

Qualifications

• Proven track record within the Prestige environment.
• Ability to interpret customer and channel needs effectively.
• Strong business judgment and strategic capabilities.

Responsibilities

• Shape and implement the Prestige Channel Strategy.
• Set sales and distribution targets for key account managers.
• Manage brand visibility and promotional activities.
• Analyze performance and evaluate sales impacts.
• Foster internal partnerships across the organization.
• Lead and inspire a high-performing team.

Skills

Strong knowledge of the Prestige channel

Established network within the Prestige and Wholesale channels

Experience in people management

Significant Sales experience in on-trade and retail environments

Strong Business Acumen, P&L experience

Excellent leadership skills

Job description

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Nothing Better in the Market

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards (Repeated)

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Nothing Better in the Market

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Responsibilities & Leadership

Reporting to the London & Prestige Business Unit Controller, this is a high-profile leadership position within Brown-Forman UK. You\'ll be responsible for showcasing our brands across the Prestige On-Trade and Prestige Retail sectors. You\'ll develop trusted partnerships across the entire Brown-Forman organization, requiring strong influencing and stakeholder management skills. Working closely with the Customer & Brand Marketing Teams and the Advocacy Team, you\'ll be responsible for crafting and executing bespoke sales and activation plans with some of the world\'s most influential on-trade venues and retailers.

You\'ll also lead a team of five direct reports, empowering them to achieve key performance indicators (KPIs). Ultimately, you\'ll be accountable for delivering all Brown-Forman portfolio KPIs within the channel, encompassing distribution, volume, pricing, brand education, visibility, and promotions. Crucially, this role demands a proven track record within the Prestige environment and the ability to drive a super-premium portfolio.

What You Can Expect

• Shape and implement the Prestige Channel Strategy to achieve key performance indicators.
• Set sales and distribution targets for Prestige On-Trade and Prestige Retail account managers.
• Manage pricing, brand education, visibility, and promotional activities.
• Analyze performance and evaluate the impact of sales, distribution, and promotions.
• Build and maintain key relationships through significant in-trade customer engagement.
• Drive business development by pursuing growth opportunities within the channel.
• Foster internal partnerships across Brown-Forman.
• Cultivate team development, nurturing a high-performing team focused on Prestige excellence.
• Lead and inspire account managers, empowering and guiding direct reports.

What You Bring to the Table

• Strong knowledge of the Prestige channel
• Established network within the Prestige and Wholesale channels
• Experience in people management
• Significant, progressive Sales experience covering a range of on-trade and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners
• Depth of experience in customer negotiations at a Prestige level, and a sound knowledge of super premium brands
• Strong Business Acumen, P&L experience
• Excellent leadership skills and demonstrated people management experience

What Makes You Unique

• Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually
• Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines
• Strong business acumen, judgment, and strategic capabilities
• Superior communication skills (listening, presentations, written)
• Ability to build strong relationships at all levels with strong stakeholder awareness

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.