Regional Sales Manager - Ophthalmic Lenses - North

Zest Business Group; Leeds; On-site; GBP 60,000 - 65,000; Full time

Job summary

A global leader in the optical industry is seeking a Regional Sales Manager in Leeds to drive sales growth and lead a regional sales team. The ideal candidate should have experience in managing sales teams, achieving ambitious targets, and developing customer relationships. This role includes a competitive salary of £60,000-£65,000 plus benefits such as a bonus scheme, company car, and opportunities for career progression.

Benefits

Bonus scheme based on performance

Company car or car allowance

Pension

Healthcare

Product discounts

Career progression opportunities

Qualifications

• Proven experience managing and leading a team of sales professionals within the optical industry.
• A track record of successfully developing and implementing new concepts and ideas resulting in measurable growth and achievement of targets.
• Demonstrated success in achieving ambitious sales targets through effective leadership and motivation of a field‑based team.

Responsibilities

• Take overall responsibility for developing sales within key regional accounts.
• Ensure the Regional Sales Team meets turnover (£) and profitability targets set by the business.
• Identify and secure new business opportunities through a targeted 'Battleplan' approach.

Skills

Sales leadership

Customer relationship management

Commercial acumen

Communication skills

Data analysis

Job description

Zest Optical are currently looking to recruit a Regional Sales Manager on behalf of a global leader in the optical industry.

The purpose of this role is to strengthen regional leadership and drive sales growth across the Northern region. The Regional Sales Manager will play a key role in the continuous development and motivation of the sales team to deliver performance in line with business expectations. As RSM, you will ensure all objectives are achieved with a strong customer‑centric approach.

Regional Sales Manager - Role

• Take overall responsibility for developing sales within key regional accounts.
• Ensure the Regional Sales Team meets turnover (£) and profitability targets set by the business.
• Identify and secure new business opportunities through a targeted “Battleplan” approach.
• Develop existing customer relationships and improve performance in underperforming areas to ensure brand distribution reaches desired levels.
• Monitor and report on the performance of the BDMs to highlight successes and identify areas for improvement, implementing corrective actions where required.
• Collaborate with the Marketing Department to create and execute innovative promotional campaigns that support profitable brand growth.
• Work closely with members of the Key Accounts team to support multiple retailers and ensure sales initiatives are implemented successfully for maximum business impact.
• Increase product distribution with existing customers and within underperforming regions.
• Identify, approach, and develop new customers and distribution routes to drive market share.
• Represent the business at regional meetings, industry events, and trade shows where appropriate.

Regional Sales Manager - Requirements

• Proven experience managing and leading a team of sales professionals within the optical industry.
• A track record of successfully developing and implementing new concepts and ideas resulting in measurable growth and achievement of targets.
• Demonstrated success in achieving ambitious sales targets through effective leadership and motivation of a field‑based team.
• Extensive field sales experience, with significant time spent in a senior or regional sales management position.
• Strong commercial acumen with the ability to analyse data and make strategic decisions.
• Excellent communication, presentation, and relationship‑building skills.
• A proactive and adaptable approach with a passion for delivering results.

Regional Sales Manager - Salary & Benefits

• Base salary between £60,000-£65,000 (dependent on experience).
• Bonus scheme based on performance.
• Company car (or car allowance) and a range of additional benefits including pension, healthcare, and product discounts.
• Excellent opportunities for career progression within a global, market‑leading organisation.

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