Regional Sales Manager

Sitka Recruitment Ltd; Wales; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A fast-growth manufacturing company is seeking a Regional Sales Manager for the Middle East and Africa. This role requires a commercially driven individual with experience in engineering or technical manufacturing sectors, where you'll lead sales initiatives, manage key relationships, and contribute to long-term growth. The position offers an outstanding opportunity with career development and a competitive salary, along with a generous bonus and various benefits.

Benefits

25 Days holidays plus bank holidays

Flexible working arrangement – remote/hybrid

Pension scheme

Annual eye test

Cycle to work scheme

EAP scheme

Qualifications

• Proven experience in sales or relationship management, ideally in engineering sectors.
• Strong understanding of African and/or Middle Eastern markets.
• Comfortable using CRM systems and analytical tools.

Responsibilities

• Deliver defined sales targets and enhance customer engagement.
• Lead regional sales and build relationships with customers and distributors.
• Prepare commercial proposals and negotiate contracts.

Skills

Sales management

Relationship management

Negotiation

CRM systems

Analytical skills

Tools

Salesforce

Job description

We are delighted to be working with this fast-growth, first-class manufacturing business, renowned for its innovation, people-centric culture, and commitment to global excellence. Due to sustained growth and increased demand across international markets, we are delighted to be exclusively partnering with them in the search for a Regional Sales Manager – Middle East & Africa.

This newly created role is a key part of the sales leadership structure and represents an exceptional opportunity for a commercially driven, strategically minded sales professional with a strong understanding of international markets – ideally across Africa or the Middle East – and a background in manufacturing, engineering, or aerospace sectors. You will be supported by a strong and knowledgeable internal sales team.

This is an outstanding opportunity to step into a high-impact, globally focused sales role within a company that truly values its people and invests in long-term career development.

The job

• Reporting to a highly experienced and supportive Head of Sales, as the Regional Sales Manager you will take ownership of the Middle East & Africa territories. You will be responsible for delivering defined sales targets, enhancing customer engagement, and supporting long-term growth strategies through proactive business development and relationship management.
• Lead regional sales and deliver against defined targets.
• Build and nurture influential relationships with direct customers, MROs, agents, and distributors.
• Develop and implement account strategies based on data-driven insights.
• Prepare commercial proposals and support negotiations through to contract close.
• Represent the business at industry events, exhibitions, and trade forums.
• Provide regular market intelligence to inform product development and commercial decisions.

The person specification

• Proven experience in a sales or relationship management role, ideally within engineering or technical manufacturing sectors.
• Strong commercial and ideally an understanding of the African and/or Middle Eastern markets.
• Confident communicator, negotiator and presenter at senior levels.
• Experienced in managing complex, long-cycle sales and multiple stakeholders.
• Comfortable using CRM systems (Salesforce) and analytical tools to drive decisions.
• Willingness and ability to travel internationally as required.

Please note travel is not extensive in this role.

Salary & benefits

• Salary is competitive and open depending on experience – plus very generous annual bonus
• 25 Days holidays plus bank holidays + 8 bank holidays
• Flexible working arrangement – remote/hybrid
• Pension scheme
• Other perks to include annual eye test, cycle to work scheme EAP scheme

The next step

If this opportunity is of interest, we would be delighted to hear from you, please contact Ita McNeil-Jones on [e-mail] in the first instance and she can share more information or hit the reply button and attach your CV.