Regional Sales Manager

Sitka Recruitment Ltd; Wales; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Regional Sales Manager to manage territories across the Middle East & Africa for a renowned manufacturing company. This role offers a competitive salary, generous bonuses, and a flexible working arrangement. The ideal candidate will have a strong sales background, preferably in technical sectors, and the ability to engage with senior stakeholders internationally.

Benefits

Competitive salary

Generous annual bonus

25 days holidays plus bank holidays

Flexible working arrangement

Pension scheme

Annual eye test

Cycle to work scheme

Qualifications

• Proven experience in sales or relationship management, ideally in engineering or manufacturing.
• Strong understanding of commercial and international markets.
• Confident communicator and presenter at senior levels.

Responsibilities

• Lead sales for the Middle East & Africa territories.
• Enhance customer engagement and deliver sales targets.
• Build relationships with customers and distributors.
• Prepare proposals and support negotiations.
• Provide market intelligence for product development.

Skills

Sales experience

Relationship management

Market knowledge (Africa and/or Middle East)

Negotiation skills

CRM proficiency (Salesforce)

Job description

We are delighted to be working with this fast‑growth, first‑class manufacturing business, renowned for its innovation, people‑centric culture, and commitment to global excellence. Due to sustained growth and increased demand across international markets, we are delighted to be exclusively partnering with them in the search for a Regional Sales Manager – Middle East & Africa.

This newly created role is a key part of the sales leadership structure and represents an exceptional opportunity for a commercially driven, strategically minded sales professional with a strong understanding of international markets – ideally across Africa or the Middle East – and a background in manufacturing, engineering, or aerospace sectors. You will be supported by a strong and knowledgeable internal sales team.

This is an outstanding opportunity to step into a high‑impact, globally focused sales role within a company that truly values its people and invests in long‑term career development.

The job

• Reporting to a highly experienced and supportive Head of Sales, as the Regional Sales Manager you will take ownership of the Middle East & Africa territories. You will be responsible for delivering defined sales targets, enhancing customer engagement, and supporting long‑term growth strategies through proactive business development and relationship management.
• Lead regional sales and deliver against defined targets.
• Build and nurture influential relationships with direct customers, MROs, agents, and distributors.
• Develop and implement account strategies based on data‑driven insights.
• Prepare commercial proposals and support negotiations through to contract close.
• Represent the business at industry events, exhibitions, and trade forums.
• Provide regular market intelligence to inform product development and commercial decisions.

The person specification

• Proven experience in a sales or relationship management role, ideally within engineering or technical manufacturing sectors.
• Strong commercial and ideally an understanding of the African and/or Middle Eastern markets.
• Confident communicator, negotiator and presenter at senior levels.
• Experienced in managing complex, long‑cycle sales and multiple stakeholders.
• Comfortable using CRM systems (Salesforce) and analytical tools to drive decisions.
• Willingness and ability to travel internationally as required.

Please note travel is not extensive in this role.

Salary & benefits

• Salary is competitive and open depending on experience – plus very generous annual bonus
• 25 Days holidays plus bank holidays + 8 bank holidays
• Flexible working arrangement – remote/hybrid
• Pension scheme
• Other perks to include annual eye test, cycle to work scheme EAP scheme

The next step

If this opportunity is of interest, we would be delighted to hear from you, please contact Ita McNeil-Jones on [e-mail] in the first instance and she can share more information or hit the reply button and attach your CV.