Regional Sales Manager

COREcruitment; Manchester; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distribution company is seeking a Regional Sales Manager to expand its presence in the on-trade sector across Manchester and Liverpool. The ideal candidate will have sales experience in drinks, hospitality, or FMCG, excellent relationship-building skills, and a strong commercial acumen. This role offers a competitive salary up to £45k, a bonus scheme, and comprehensive benefits including a company car and health insurance.

Benefits

Competitive salary

Strong bonus scheme

Comprehensive benefits package

Professional development opportunities

Qualifications

• Proven experience in a sales or account management role.
• Strong understanding of the on-trade environment.
• Full UK driving license and willingness to travel.

Responsibilities

• Drive business growth in the on-trade sector.
• Build and maintain relationships with key accounts.
• Manage pricing, contract negotiations, and profit margins.
• Collaborate with internal teams for customer service.

Skills

Sales experience in drinks, hospitality, or FMCG

Understanding of the on-trade environment

Communication and relationship-building skills

Negotiation skills

Self-motivated and target-driven

Job description

Overview

Regional Sales Manager, Established Drinks Business, North West, Up to £45k plus Company Car and Bonus

I am pleased to be working alongside of the leading Drinks Distribution businesses in the North. This business has an exceptional track record in service and product delivery, along with years of growth under their belt.

As an Regional Sales Manager- On Trade, you will play a critical role in growing our presence in the on-trade sector, winning key accounts, and developing relationships across pubs, bars, and restaurants. You will be responsible for managing the sales pipeline, ensuring high levels of customer service, and negotiating commercial terms to maximize profitability.

This role will predominantly cover both Manchester & Liverpool and requires someone with a hunter mentality!

Your role as the Regional Sales Manager will include:

• Drive business growth by increasing sales volumes and securing new business within the on-trade sector (pubs, bars, restaurants).
• Build and maintain strong relationships with key accounts, ensuring long-term partnerships.
• Develop and execute tailored sales strategies to meet customer needs and company objectives.
• Manage the commercial aspects of accounts, including pricing, contract negotiations, and profit margins.
• Regularly meet with customers to discuss product offerings, market trends, and growth opportunities.
• Collaborate with internal teams (marketing, logistics, finance) to deliver seamless customer service.
• Monitor competitor activity and market trends to stay ahead of the industry landscape.

Have you achieved any of the following:

• Proven experience in a sales or account management role within the drinks, hospitality, or FMCG sector.
• Strong understanding of the on-trade environment, including pubs, bars, and restaurants.
• Excellent communication and relationship-building skills.
• Commercially astute with the ability to negotiate and manage complex contracts.
• Self-motivated, target-driven, and able to work independently.
• Full UK driving license and willingness to travel regularly.

Benefits

• Competitive salary with a strong bonus scheme relating to company performance.
• Comprehensive benefits package including health insurance, pension scheme, and company car.
• Opportunities for professional development and career progression.
• The chance to work with a leading brand in a dynamic and fast-paced industry.

How to apply

[e-mail]

COREcruitment are specialists recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. For other opportunities, please visit www.corecruitment.com or call [phone] for a confidential chat about upcoming opportunities.