Regional Sales Manager

Avidity; England; On-site; GBP 43,000; Full time

Job summary

A leading beverage company is looking for a Regional Sales Manager to lead a team in Northwest England. The ideal candidate will have a strong background in sales leadership and a proven track record in FMCG or retail. You will build strategic partnerships and deliver market growth. The position offers an attractive salary of up to £43K per annum, a company car, and additional benefits.

Benefits

25 days paid holidays

15% Bonus

Company car & fuel card

Life Assurance

Access to discounted Private Healthcare

Company pension scheme

Continuous coaching and training

Qualifications

• Proven track record in sales leadership roles within FMCG or retail environments.
• Strong communicator with the ability to negotiate effectively.
• Experience in developing and executing business strategies.

Responsibilities

• Lead a regional sales team of 10 Customer Development Executives.
• Build and execute a Regional Business Plan to drive sales growth.
• Monitor KPI metrics and ensure accountability.

Skills

Sales leadership

Negotiation skills

Strategic mindset

Team building

Data analysis

Job description

Overview

**** Applications for this position will close on the 7th November 2025 ****

Regional Sales Manager – McCurrach on behalf of Carlsberg Britvic

Area Covers: Northwest England (Ideal Location: Liverpool / Manchester)

Permanent, Full-Time

Salary up to £ 43K per annum plus performance related bonus, company car & fuel card

Ready to power up your Sales career? Passionate about the most iconic and popular beers and soft drinks?

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

We are seeking a Regional Sales Manager with passion and expertise in driving sales performance ahead of the market, for your region.

Your responsibility is to strategically build and strengthen partnerships with key customers in your Region. This will help grow Britvic’s share of the soft drinks category through a team of Customer Development Execs in the Convenience Symbol & Independent channel.

Are you passionate about sales and dedicated to building and coaching a winning team? If that's the case and your keen to build a career, then this role is perfect for you!

As a Regional Sales ManagerforBritvic Convenience, you will:

• Lead and coach a regional sales team of 10 Customer Development Executives.
• Build and lead a Regional Business Plan to deliver above market sales and share growth across your region.
• Use all available data and insights to build, monitor, review and adapt your business plans.
• Be accountable for and deliver against KPI metrics through building new and established customer relationships and negotiating successful outcomes for both Britvic and your retail customers.
• Develop and maintain a live people plan to include talent management, succession planning and performance improvement where necessary.
• Coach & develop your Customer Development Exec team to deliver the regional plan whilst encouraging and developing a growth mindset across the team.
• Ensure accuracy and maintenance of key business processes
• Generate actionable insights to motivate change in approach and performance.
• Work collaboratively with Britvic on performance management, reporting, insights & regional business plan accountability.

Ultimately, it’s about owning the sales and share performance of Britvic brands across your region and seeking out opportunities to deliver ahead of the market.

Experience required for this role

• You will be a highly competitive sales leader with a burning desire to win in the marketplace and the ability to build that culture within your team.
• Proven track record as a successful Regional Sales Manager or in a similar role within a fast-paced environment - FMCG, Business Development or retail environment.
• Strong strategic mindset to identify long-term goals, devise effective business development strategies, and make informed decisions that drive substantial sales growth and consistently achieve ambitious targets.
• You will be an experienced negotiator who demonstrates the creativity required to find winning solutions
• Embracing and truly understanding the commercial aspects of the role, being highly organised, strong multitasker and a very strong communicator.
• Ability to review and analyse sales data to drive sales performance in a region.
• Being a team player is essential as an inspirational leader of Customer Development Executives to unlock outstanding sales outcomes and build a winning team.

Are you a dynamic, creative sales leader? Do you have a passion for delivering outstanding results? Can you problem solve, communicate effectively, and negotiate well? If so, we want to work with you!

You must hold afull driving licenceand be able to travel nationally.

WHAT WE OFFER

• Competitive salary
• 25 days paid holidays+ public holidays &Annual leave purchase scheme
• 15% Bonus
• Company car & fuel cardLife Assurance& Access to discounted Private Healthcare
• Company pension scheme
• Family-friendly working policies (such as enhanced maternity & paternity pay)
• Continuous coaching, training and career development
• Access to Employee Assistance Programme - 24/7 support on Physical, Mental & Financial well-being

Opportunity to volunteer for our McCurrach task forces (Diversity & Inclusion; Community; Sustainability; Mental Health & Wellbeing)

Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check.