Regional Sales Manager

Dawsongroup Plc; Childerditch; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading asset rental company in the UK is seeking an experienced Regional Sales Manager to drive growth across the South and South East. You will build long-term partnerships and secure rental business for premium buses and coaches. The ideal candidate has proven B2B sales experience and strong negotiation skills. This role offers opportunities for career growth and attractive benefits including up to 25 days leave and wellbeing support.

Benefits

Up to 25 days leave

Funded training

Wellbeing and mental health support

Cycle-to-work schemes

Life assurance

Qualifications

• Proven B2B sales experience selling higher-value equipment or services.
• Strong negotiation skills with the ability to close opportunities face‑to‑face.
• Full, valid UK driving licence.
• A proactive approach and strong commercial judgement.

Responsibilities

• Drive growth across the South and South East by building long-term partnerships.
• Manage and grow your region, developing strong client relationships.
• Secure long- and short-term rental business across the fleet.
• Work closely with the Sales Director to deliver against targets.

Skills

B2B sales experience

Negotiation skills

Communication skills

Commercial judgement

Job description

About this Role

Are you an experienced Regional Sales Manager or an ambitious Sales Executive ready to take the next step? Join Dawsongroup Bus and Coach and help shape the future of transport rental solutions. In this role, youll drive growth across the South and South East by building long-term partnerships and offering smarter asset strategies to our valued customers.

Manage and grow your region, developing strong client relationships with both new and existing customers.

Secure long- and short-term rental business across our fleet of premium buses and coaches.

Use your commercial insight to identify opportunities and negotiate profitable deals.

Work closely with the Sales Director to deliver against clear targets and KPIs.

Maintain accurate records using our Sales Information Database to ensure high-quality reporting.

About You

Youll be a confident communicator who thrives in a B2B environment, comfortable engaging with decision-makers and closing deals that deliver real value. If you understand the transport sector and have a passion for helping customers find the right solution, this is your opportunity to make an impact.

Proven B2B sales experience selling higher-value equipment or services.

Strong negotiation skills with the ability to close opportunities face‑to‑face.

Full, valid UK driving licence.

A genuine team player with a proactive approach and strong commercial judgement.

Great people skills and a professional, polished presence.

(Not sure you meet every requirement? We value enthusiasm, learning potential, and transferable skills, so please apply anyway.)

About Us

Dawsongroup has been in business for 90 years and a leader in asset rentals for over 50. Our Bus and Coach division has a long‑standing reputation for quality, reliability, and service excellence. We provide innovative rental and leasing solutions that help operators stay agile and efficient in a changing world.

Part of one of Europes leading asset rental and leasing companies.

Over 32,000 assets and operations in 11 countries.

A business built on integrity, innovation, and customer success.

Recognised employer with strong values and a focus on people development.

About Your Future

At Dawsongroup, we invest in our people and offer genuine opportunities for career growth. Youll benefit from training, long‑term incentives, and a supportive environment where your success matters.

Up to 25 days leave (including your birthday) plus bank holidays and up to 10 extra days (time served and purchase scheme).

Funded training and internal progression pathways, including national and international roles.

Wellbeing and mental health support, cycle‑to‑work schemes, and life assurance.

Long‑term incentives and recognition for high performers.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Want to take your career to the next level with an asset rental business that truly values its people? Join Dawsongroup today and discover your potential.

Our people are our greatest asset.