Regional Sales Manager

CPM Ireland; Belfast City District; Hybrid; GBP 38,000 - 40,000; Full time

Benefits offered by this job

Company van

Fuel card

Lunch allowance

Health insurance

Awards program

Career progression

Team events

Job summary

CPM Ireland is seeking an experienced Regional Sales Manager to lead multi-channel soft drinks sales across the region. You will drive performance, coach dispersed teams and implement regional business plans in collaboration with Suntory Soft Drinks.

The role is hybrid, combining office planning with field leadership, coaching and client engagement. You will manage Sales Merchandisers, Territory Managers and Business Development Executives to achieve targets.

Qualifications

• Proven leadership of field sales or geographically dispersed teams.
• Strong FMCG/soft drinks, grocery or retail background.
• Track record of delivering commercial targets and high execution standards.
• Experience coaching and developing high-performing teams.

Responsibilities

• Lead regional field teams across multiple channels to drive sales growth.
• Develop regional business plans aligned with client objectives and KPIs.
• Coach, review performance and succession plans across teams.
• Ensure robust execution, reporting and governance across the region.

Skills

Leadership

Field sales

FMCG knowledge

Commercial targets

Coaching talent

Licenced to drive

Travel flexibility

Tools

Microsoft 365

Excel

PowerPoint

Job description

CPM Ireland are looking for an experienced and inspirational Regional Sales Manager to lead multiple field-based teams across a dynamic, multi-channel soft drinks business.

Working on behalf of Suntory Soft Drinks, one of the world's leading beverage companies, you'll play a pivotal role in driving sales performance, developing talent, and delivering best-in-class execution across retail, grocery and out-of-home channels. Home to a portfolio of globally recognised and trusted brands, Suntory is built on a heritage of quality, innovation and sustainable growth, making this an exciting opportunity to represent a world-class business while leading high-performing teams across your region.

This is a key leadership role responsible for driving performance across retail, grocery, out-of-home, merchandising and business development channels. You'll lead Sales Merchandisers, Territory Managers and Business Development Executives, ensuring exceptional execution, strong commercial results and a culture where people can thrive.

As Regional Sales Manager, you'll be responsible for delivering regional sales performance while providing visible leadership, coaching and support to geographically dispersed teams. Working closely with the Client Service Manager and key stakeholders, you'll help shape regional strategy, drive operational excellence and ensure best-in-class execution across all channels.

If you're a proven sales leader with a passion for developing people, delivering results and building high-performing teams, we'd love to hear from you.

Working Pattern

This is a hybrid role, combining office-based planning, analysis, collaboration and client engagement with visible leadership and coaching in the field.

• 2 days per week office-based
• 3 days per week in the field
• Flexibility required based on business and client needs

What You'll Be Doing

Leadership & Team Development

• Lead, motivate and develop high-performing field teams across your region.
• Create a positive, accountable and performance-driven culture.
• Conduct regular coaching sessions, field accompaniments and performance reviews.
• Build team capability through development plans, training and succession planning.
• Conduct regular one-to-one meetings, setting objectives and supporting colleagues to achieve success.
• Manage team resources, holiday planning, absence management and territory coverage.
• Support teams in overcoming barriers and delivering against business objectives.

Sales & Commercial Performance

• Deliver regional sales targets across distribution, availability, compliance and business development KPIs.
• Develop and execute regional business plans aligned to client objectives.
• Translate strategy into clear, measurable objectives for your teams.
• Identify growth opportunities and drive continuous improvement initiatives.
• Share best practice and implement innovative approaches to maximise performance.
• Champion retail execution while supporting wider growth across grocery and out-of-home channels.

Operational Excellence

• Optimise call files, journey plans and territory coverage.
• Monitor team productivity, data quality and execution standards.
• Ensure accurate and timely reporting across all field activities.
• Drive efficiencies that maximise return on investment and client satisfaction.
• Maintain high standards of compliance, governance and operational delivery.

Stakeholder & Client Management

• Build strong relationships with key client stakeholders.
• Provide regular updates on performance, opportunities, risks and market insights.
• Ensure clear communication of business priorities, targets and KPIs.
• Support the delivery of client initiatives and promotional programmes across the region.

What's In It For You?

• £38,000 - £40,000
• Performance Bonus
• Company van
• Fuel card
• Daily lunch allowance
• Discounted health insurance
• Company recognition awards
• Team events and activities
• Ongoing support and training
• Fast-track career progression opportunities for high performers

What We're Looking For

Essential Experience

• Proven leadership experience managing field sales or geographically dispersed teams.
• Strong background within FMCG, soft drinks, grocery, retail, merchandising, out-of-home sales or a related industry.
• Successful track record of delivering commercial targets and operational excellence.
• Experience developing and coaching high-performing teams.
• Full clean driving licence and flexibility to travel throughout the region.

Skills & Competencies

• Strong leadership and coaching capabilities.
• Excellent commercial awareness and decision-making skills.
• Strong stakeholder management and communication skills.
• Data-driven mindset with strong analytical and reporting capabilities.
• Excellent planning, organisation and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency across Microsoft 365, including Excel, PowerPoint, Word, Outlook and Teams.

Why Join CPM Ireland?

At CPM Ireland, our people are at the heart of everything we do. We partner with some of the world's leading brands to deliver exceptional sales, merchandising and customer engagement solutions.

We pride ourselves on creating a culture that rewards ambition, supports development and recognises success. As Regional Sales Manager, you'll have the opportunity to make a genuine impact by leading talented teams, shaping strategy and driving growth for one of the world's most recognised soft drinks businesses.

If you're ready for your next leadership challenge and want to join a business where people and performance go hand in hand, we'd love to hear from you.