Regional Sales Executive

White Recruitment Construction; Leeds; Hybrid; GBP 38,000; Full time

Job summary

A leading recruitment firm is looking for an enthusiastic Drinks Sales Executive in Yorkshire to join a new team focusing on on-trade sales. This role requires proven experience in drinks sales, strong relationship-building skills, and a proactive attitude to achieve KPIs. The successful candidate will be awarded a competitive salary of £38,000 per annum plus a generous bonus scheme, company car, and opportunities for career progression within a growing team.

Benefits

Competitive salary

Bonus scheme

Company car

Pension scheme

Wellbeing benefits

Retail discounts

Cycle to work scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly.

Responsibilities

• Identify and win new business opportunities within the on-trade sector across Yorkshire.
• Develop tailored sales strategies to meet targets and increase brand visibility.
• Build strong relationships with key decision-makers in hospitality venues.

Skills

On-trade drinks sales

New business development

Communication skills

Negotiation skills

Presentation skills

Relationship building

Job description

Drinks Sales Executive (On-Trade)

Yorkshire (Field-based)

£38,000 per annum + Company Car + Bonus Scheme

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across Yorkshire. You’ll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Yorkshire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Yorkshire.

What’s on Offer

• Competitive salary of £38,000
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.