Regional Marketing Specialist

LotusFlare, Inc; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading connectivity solutions company is looking for a Regional Marketing Specialist to support marketing strategies and local initiatives. The ideal candidate has 2-5 years of marketing experience, is culturally attuned, and thrives in fast-paced environments. You will play a key role in managing campaigns and partnerships, contributing to the growth of mobile connectivity for global consumers.

Qualifications

• 2–5 years of marketing experience in regional, campaign, or growth roles.
• Ability to execute campaigns across various channels.
• Deep understanding of local culture and media consumption.

Responsibilities

• Support and execute the regional marketing strategy.
• Adapt global campaigns for local relevance.
• Manage partnerships and local marketing assets.

Skills

Marketing experience

Organizational skills

Effective communication

Data awareness

Job description

Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives.

We’re hiring a Regional Marketing Specialist to support the growth and execution of our go-to-market strategy in [region] as part of our international expansion. Reporting to the Regional Marketing Lead, you’ll play a hands-on role in launching campaigns, executing local activations, managing partners, and supporting Nomad’s marketing presence across the region.

The ideal candidate is organized, execution-focused, culturally attuned to the region, and ready to roll up their sleeves in a fast-paced, startup-like environment. You’ll collaborate closely with both global and local teams across brand, performance, product, and partnerships.

What You’ll Do

• Support the execution of the regional marketing strategy across brand, digital, PR, influencers, and local activations
• Assist in adapting and localizing global campaigns for regional relevance and resonance
• Coordinate with creators, affiliates, agencies, and media partners on local initiatives
• Help manage regional marketing assets including landing pages, creatives, and toolkits
• Track campaign metrics, consumer insights, and competitor activities, feeding insights to the regional lead and global team
• Assist with the day-to-day management of influencer, affiliate, and partnership efforts
• Collaborate cross-functionally with product, performance, and design to support regional goals
• Contribute to building a strong local marketing presence and support new market entries

Who You Are

• 2–5 years of marketing experience, ideally in regional, campaign, or growth roles
• Familiar with executing across paid/owned/earned channels
• Highly organized and detail-oriented; thrives in fast-paced environments
• Deep understanding of local culture, media consumption, and influencer landscape
• Effective communicator with experience working cross-functionally or with remote/global teams
• Data-aware and performance-minded; comfortable tracking campaign metrics and reporting results
• A team player who’s proactive, curious, and eager to learn

Bonus Points For

• Experience in consumer tech, travel, or telecom industries
• Familiarity with influencer and affiliate platforms or campaign management tools
• Prior work in regional or matrixed teams
• Fluency in a regional language beyond English

KPIs You’ll Be Measured On

• Timely and effective execution of campaigns and local initiatives
• Support for regional acquisition and engagement goals
• Quality and performance of creator and affiliate collaborations
• Local content accuracy, cultural fit, and campaign resonance
• Responsiveness, communication, and support to the Regional Marketing Lead and global stakeholders

Why Join Us

Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.

As a part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale.

With headquarters in Silicon Valley and offices across Europe, and Asia, we’re building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.