Regional Marketing Manager - Full Time - South East

Freedom Leisure; Maidstone; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading charitable leisure trust in Maidstone is seeking a Regional Marketing Manager to drive customer acquisition and retention across leisure centres. The successful candidate will lead marketing strategies and manage campaigns to enhance community engagement. Ideal applicants should possess strong leadership skills, have at least 2 years of marketing experience, and excellent project planning capabilities. This full-time role includes flexibility in hours, with regular travel expected.

Benefits

Staff benefit scheme with discounts

Discounted Staff membership

Incremental holidays

Employee Assistance Programme

Company pension

Fully funded training and career progression opportunities

Qualifications

• Minimum of 2 years' marketing experience in a commercially focused role.
• Proven track record of delivering successful marketing campaigns.
• Ability to work flexibly with a high level of autonomy.

Responsibilities

• Lead regional marketing strategy and campaign delivery.
• Drive customer acquisition and retention across leisure centres.
• Manage digital and offline marketing channels.

Skills

Strong people management skills

Excellent understanding of digital marketing channels

Excellent project development and planning skills

Good communication and presentation skills

Excellent time management skills

Job description

Join the Energy at Freedom Leisure - Do Good Feel Good!

At Freedom Leisure, we're all about positive vibes, great people and making a real impact. Yes, we run leisure and cultural facilities, gyms, and swimming pools—but at the heart of it all, it's our people who make the difference.

As one of the UK's leading charitable leisure trusts, we're proud of our mission of Improving Lives Through Leisure. We're here to help communities live healthier, happier lives by making our centres welcoming, inclusive, and accessible to everyone - because everyone deserves to feel good. We're all about delivering amazing customer service with a smile—every single day. We create spaces where people feel at home, supported, and inspired.

If you're passionate about helping others and love creating great experiences, you'll feel right at home with us. With over 130 centres across England and Wales, there's loads of room to grow. Many of our team have built amazing careers doing what they love, helping customers day-to-day and making people feel good.

We're proud to be a workplace where everyone is welcome, valued, and supported to thrive—because when our team reflects the communities we serve, we all grow stronger together.

We're looking for a dynamic and strategic Regional Marketing Manager to lead marketing activity across our South-East leisure centres. You'll drive customer acquisition and retention, manage multi-channel campaigns and ensure our brand reflects and supports the needs of local communities.

Working closely with regional and national teams, you'll develop and deliver impactful marketing strategies that support commercial growth. From seasonal promotions and community events to digital campaigns and local partnerships, you'll be at the heart of our regional marketing efforts.

You’ll lead a small team of Regional Marketing Executives, guiding them to deliver high-quality campaigns and customer engagement. You’ll also collaborate with centre teams to ensure marketing aligns with local needs and business goals.

This role involves regular travel across the region and participation in shift work, including mornings, evenings and weekends.

Key Responsibilities

• Leading regional marketing strategy and campaign delivery
• Driving customer acquisition and retention across leisure centres
• Managing digital and offline marketing channels to boost engagement
• Collaborating with internal teams and external partners to grow brand presence
• Supporting local teams with tailored marketing initiatives and seasonal promotions
• Overseeing marketing performance, reporting on ROI and campaign outcomes
• Managing the regional marketing budget and leading a small team

If you're a creative, data-driven marketer with a passion for community engagement and regional impact, we'd love to hear from you.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

Hours

37 hours per week, Monday to Sunday (Rota basis)

Requirements

• Strong people management skills
• Minimum of 2 years' marketing experience, working in a commercially focused role or equivalent
• Significant experience of contributing to business and organisational plans and strategy development
• Experience of establishing and working to achieve and exceed targets
• Proven track record of delivering successful marketing and campaigns
• Excellent understanding of digital marketing channels and experience of developing digital marketing programmes
• Ability to translate into action the organisations' business plan
• Excellent project development and planning skills
• Well-developed interpersonal skills, able to negotiate and persuade people both internally and externally
• Team orientated approach, able to work across organisation boundaries and demonstrate interest and be supportive of the work of colleagues
• Able to work flexibly with a high level of autonomy
• Mobility to travel across sites
• Good communication and presentation skills, able to think on feet and respond to difficult questions
• Excellent time management skills - able to deal with a number of priorities at once and keep total workload in hand

Benefits

• My Staff Shop, our very own staff benefit scheme, gives employees access to a great range of benefits. Get discounts on cinema tickets, travel bookings, high street e-vouchers, gift cards, days out, leisure activities and your day to day spending
• Discounted Staff membership (including family members)
• Incremental holidays
• Employee Assistance Programme - 24/7 confidential, independent and professional counselling
• Company pension
• Various insurance and saving schemes
• Financial advice
• Cycle-to-work and Car Leasing tax‑efficient schemes (salaried staff only, depending on earnings)
• All this as well as fully funded training and career progression opportunities in a team working environment supporting your local community to improve lives through leisure

Closing date: 7th November 2025

Salary: up to £34,950 per annum