Regional Marketing Manager - B2B Planning EMENA (12 month fixed term contract)

Informa Plc; Abingdon; On-site; GBP 47,000; Full time

Job summary

A leading publishing house seeks a Marketing Manager for Library Markets to join their team in the UK. The role involves planning and executing marketing campaigns in Europe, managing a budget, and collaborating with various teams. The ideal candidate will have strong analytical and communication skills, a commercial mindset, and the ability to thrive in a hybrid work setting. The position offers a salary of £46,870 per annum, alongside attractive benefits including annual leave and private medical insurance.

Benefits

Annual company bonus

Private medical insurance

Training and development

25 days annual leave

Qualifications

• Ability to analyse information to execute a regional marketing strategy.
• Excellent communication skills to inspire and lead.
• Demonstrated ability to drive an integrated marketing programme.

Responsibilities

• Conduct customer, market, and portfolio analysis.
• Define and brief marketing plans for B2B customers.
• Manage budget and monitor marketing results.

Skills

Analytical skills

Communication skills

Results-oriented marketing

Commercial mindset

Interpersonal skills

Organizational skills

Presentation skills

Job description

Marketing Manager – Library Markets (EMENA B2B)

We have an exciting opportunity for a talented individual to join the EMENA B2B planning team as a Marketing Manager responsible for Library markets. This is a 12 month fixed term contract.

This role is responsible for planning campaigns to generate customer demand and achieve commercial growth targets within Europe for both open access solutions and pay-to-read journal content. As part of the library team you will also have responsibility for developing a marketing strategy to increase engagement and affinity with Taylor & Francis across the wider EMENA market.

You will brief in-house performance marketing teams so that they can deliver multi‑channel marketing campaigns throughout the marketing funnel that achieve measurable goals within budget. You will also work closely with the Commercial Team to ensure a good quality pipeline of leads is handed over and to support customer success activity.

What you’ll be doing

• Conduct customer, market and portfolio analysis to identify opportunities and priorities
• Scope, define and brief marketing plans for B2B customers ensuring they address needs and opportunities with the region
• Manage budget, ensuring investment is placed in high value/return areas
• Monitor, analyse and report on results using OKRs
• Work with colleagues to develop an EMENA‑wide marketing strategy that includes content development to engage customers and communicate value proposition
• Build effective working relationships with all colleagues through reliable communication
• Document and share learnings that feed into future plans and support learning across the team and marketing department

In order to be successful in this role you will:

• Have the ability to analyse information and data to ensure a well‑executed regional marketing strategy is in place
• Have excellent communication skills and the ability to inspire others toward a common vision or goal
• Be a results‑oriented and independent marketer who can think outside the box, using their own initiative to achieve a set of results
• Have a demonstrated ability to drive a well‑executed integrated marketing programme
• Have a commercial mindset and understand the need to align the marketing strategy with the sales/commercial objectives/needs (e.g. understanding the pipeline value of a set of leads)
• Have a flexible and adaptable approach, with the ability to successfully influence and work in a matrix‑environment
• Have strong interpersonal, organisational and presentation skills
• Be comfortable adopting various roles within a team to provide project support and leadership as required

What we offer in return

• Salary of £46,870 per annum plus annual company bonus
• Hybrid working arrangement with 2 days per week worked remotely from home
• 25 days annual leave plus an extra day off for your birthday
• Add discretionary 3 days off between Christmas and New Year
• Private medical insurance – single cover with the option to add dependents
• 4 paid volunteering days annually
• Pension contributions
• Seasonal social and charitable events
• Training and development

Closing date for applications: Friday 7th November 2025

To apply please contact [e-mail]

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. We recruit, develop and retain colleagues without regard to any protected personal characteristics or other non‑merit‑based factor.

If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact [e-mail]. Your request will be reviewed and considered in the strictest confidence.