Regional Field Marketing Lead – EU & ANZ (Hybrid/Remote)

Siteimprove; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading technology solutions provider in the UK is seeking an experienced Field Marketing Manager to execute strategic initiatives and drive demand generation across regional markets. Responsibilities include developing targeted marketing plans, managing events, and analyzing market trends. The ideal candidate has over 5 years of experience in B2B SaaS and strong data-driven decision-making skills. This position offers flexibility in a hybrid work model.

Qualifications

• 5+ years of experience in Field Marketing or similar role.
• Significant exposure to enterprise IT or B2B SaaS environments.
• Strong analytical skills with data-driven decision-making.

Responsibilities

• Develop and implement targeted marketing strategies.
• Plan and manage high-impact regional events.
• Design and execute lead generation programs.
• Collaborate with sales teams for aligned marketing efforts.
• Manage budgets efficiently for maximum ROI.

Skills

Lead generation

Event management

Data analysis

Digital marketing

Project management

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Pardot

Salesforce

HubSpot

6Sense

Job description

A leading technology solutions provider in the UK is seeking an experienced Field Marketing Manager to execute strategic initiatives and drive demand generation across regional markets. Responsibilities include developing targeted marketing plans, managing events, and analyzing market trends. The ideal candidate has over 5 years of experience in B2B SaaS and strong data-driven decision-making skills. This position offers flexibility in a hybrid work model.