Regional Drinks Sales Leader – On-Trade Growth

White Recruitment Construction; Highweek; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading drinks distributor is seeking an experienced Sales Manager to drive business growth in the North Devon area. The role involves managing existing accounts and developing new opportunities within pubs, bars, and restaurants. Candidates should have a strong sales background in the drinks or hospitality sector and excellent communication skills. The position offers a competitive salary, bonus structure, company car or allowance, and opportunities for growth within a collaborative team environment.

Benefits

Competitive base salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular industry training

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Strong understanding of the on‑trade sector (pubs, bars, restaurants, hotels).
• Full UK driving licence (essential).

Responsibilities

• Drive sales growth across your territory by identifying and converting new on‑trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong, consultative relationships with key decision‑makers.

Skills

Sales growth identification

Account management

Consultative relationship building

Negotiation skills

Communication skills

Job description

A leading drinks distributor is seeking an experienced Sales Manager to drive business growth in the North Devon area. The role involves managing existing accounts and developing new opportunities within pubs, bars, and restaurants. Candidates should have a strong sales background in the drinks or hospitality sector and excellent communication skills. The position offers a competitive salary, bonus structure, company car or allowance, and opportunities for growth within a collaborative team environment.