Regional Director - North

JOE & THE JUICE; Birmingham; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Bonus potential 20%

33 days holiday

Tea & coffee included

JOE discount 50%

Social events

Career progression

Job summary

JOE & THE JUICE is seeking a Regional Director – North to lead performance across North stores, drive regional growth, and uphold brand standards. The role requires proven multi-site leadership in hospitality or retail, with a track record of sales and profit growth.

You will coach District Managers, translate company strategy into regional plans, and collaborate with Head Office to deliver new initiatives and store openings, while fostering a high-energy, people-first culture.

Qualifications

• Proven leadership across multiple stores or locations.
• Experience in hospitality, retail, or QSR with sales/profit focus.
• Ability to translate strategy into regional plans and drive execution.
• Strong stakeholder management and coaching skills.

Responsibilities

• Own performance across North stores against KPIs like sales, profitability and guest experience.
• Lead, coach and develop District Managers for accountability and growth.
• Ensure brand standards and operational excellence across locations.
• Build regional strategies to maximise revenue and manage costs.
• Collaborate with Head Office to align regional priorities and initiatives.

Skills

Leadership

Multi-site management

Hospitality experience

Data-driven decisions

People development

Job description

WHY WORK AT JOE & THE JUICE

JOE & THE JUICE is a people-centric food and beverage company built around culture, not just juice, sandwiches, coffee, and much more. When joining us, you step into a high-energy community where the music is loud, the bar is your stage, and your personality matters as much as your skills.

We believe in four simple virtues that shape everything we do:

• Positive Attitude
• Inclusion
• Social Ties
• Growth

For us, this means that when you choose a cup-half-full mindset, welcome people from every background, build real friendships across the bar by creating great guest experiences, and use every shift as a chance to learn something new — you become more than just a Juicer; like us, you continue to search and find purpose and meaning in what you do.

From your first day, you’ll be part of an international network of Juicers who support each other, celebrate wins together, and push each other to grow. You will learn by doing, move through a clear Moneyball career path, and be part of a company where most leaders have earned their stripes behind the bar (fun fact: over 75% of our employees started as Juicers!).

If you love fast-paced service, music, people, and the idea of turning a job into a lifestyle, JOE can become a place to build skills, friendships, and a career that can take you across cities, countries, and roles.

REGIONAL DIRECTOR – NORTH

Lead the region. Build the culture. Own your results.

We are now looking for a Regional Director – North to join our growing team.

Key Responsibilities

Operational Leadership

• Own performance across all North stores against KPIs — sales, profitability, labour efficiency, and customer experience.
• Lead, coach, and develop District Managers, driving accountability and a culture of ownership.
• Ensure consistent brand standards and operational excellence across every location.

Commercial Performance

• Build and execute regional strategies that maximise revenue growth and profitability.
• Use data to identify opportunities, mitigate risks, and maintain strong cost control.

People & Culture

• Build a strong leadership pipeline through talent identification and succession planning.
• Champion JOE culture - ensuring high engagement, retention, and performance across all teams.

Stakeholder & Strategic Execution

• Collaborate with Head Office functions to align central support behind the North's priorities.
• Translate company strategy into clear regional plans and lead delivery of new initiatives and store openings.

KEY EXPECTATIONS

• Lead with energy and a "Happy to be here" attitude - you set the tone for an entire region.
• Proven multi-site experience in hospitality, retail, or QSR with a track record of sales and profit growth.
• Humble, honest, and trusted by your team and your stakeholders.
• Effective in a matrix organisation - influencing and aligning without losing momentum.
• Model the JOE values every day - not as a framework, but as the way you actually show up.

We expect our Regional Directors to be driven and hold a high standard in everything they do. Commercial rigour and operational excellence are non-negotiable - but so is building an environment where people thrive, have fun, and grow.

What You Get

• 20% bonus potential
• 33 days holiday
• Shift Fuel – unlimited tea & coffee + 95% subsidised food & juice
• 50% JOE discount – at any store worldwide when off shift
• Social Ties – up to £1,000/year of events, workouts & experiences
• Wisdom Health, JOE DNA events, and travel opportunities
• Real career progression — we promote from within

By joining JOE & THE JUICE, you are helping to shape one of the most exciting, culturally driven brands in food and beverage. We welcome leaders from all backgrounds - diverse perspectives make us stronger.

Bring your energy. Build your people. Own your results.

#JTJMGT

About Joe & The Juice

JOE & THE JUICE is a healthy fast-casual concept founded in Copenhagen in 2002; since then, we have grown to more than 500 locations across 20 countries and now employ more than 4,500 people worldwide. From day one, our ambition has been to prove that there should be no trade-off between taste and health.

We serve high-quality, freshly prepared juices, shakes, coffee, and sandwiches in relaxed, contemporary concept cafés that combine convenience with distinct urban atmospheres. JOE & THE JUICE goes beyond products towards the full experience around the bar, creating a consistent universe for guests and Juicers in all our locations.

We invest heavily in internal development through our Moneyball career system and a culture where most leaders, including C-suite, VPs, and directors, have started behind the bar. We continue to evolve our people-centric and sustainability agenda that is part of our Nordic heritage and our commitment to a better future.