Regional Business Development Manager - Intermediated Health Sales

Vitality; United Kingdom; Remote; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Bonus schemes

Pension up to 12%

Vitality health insurance

Life Assurance

Job summary

Vitality is seeking a home-based Health Distribution role focused on growing Private Medical Insurance (PMI) through independent financial advisers and distribution partners. You will build confidence in health conversations, spot opportunities, and convert them into new business while supporting advisers with PMI knowledge and sales behaviours.

You will work with IFA Franchise Distribution, travel across the UK, and develop plans to maximise growth and cross-sales opportunities within broker

Qualifications

• Experience in UK health insurance market or a strong sales track record in intermediated financial services.
• Proven record of delivering sales growth through brokers, advisers or strategic distribution partners.
• Experience using pipeline and performance data to drive conversion and growth.
• Willingness to travel regularly across the region and the UK.

Responsibilities

• Build and deliver a regional business plan with clear priorities and review points.
• Develop trusted relationships with brokers, advisers, consultants and strategic accounts.
• Own opportunities from identification to negotiation, onboarding and handover.
• Use pipeline data and market insight to prioritise activity and forecast accurately.
• Coach regional and office colleagues on product, market and sales tactics.
• Represent Vitality Health in client meetings, seminars and industry forums.

Skills

Business development

Relationship management

Sales analytics

Stakeholder engagement

Job description

About The Role

Team – Health Distribution

Working Pattern – Home based, with regular regional and UK travel. Full time, 35 hours per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Business development and relationship management across IFA franchise networks, protection advisers and intermediary distribution partners, identifying and converting opportunities to increase PMI penetration and share of wallet.
• Pipeline generation, opportunity management and sales performance analysis, using MI and market insights to drive lead conversion, track franchise performance and maximise new business growth.
• Influencing, coaching and stakeholder engagement, working with franchise principals, protection advisers, regional sales teams and key decision makers to build PMI knowledge, embed sales behaviours and unlock cross-sales opportunities.

What this role is all about:

This is an exciting opportunity to make a real impact, helping to grow Vitality Health by developing Private Medical Insurance (PMI) sales through our network of independent financial advisers, alongside smaller specialist Private Medical Insurance firms. You’ll work closely with advisers to build their confidence in talking about health, spot opportunities within their existing client base and, importantly, turn those opportunities into new business production. Playing a key role in supporting our IFA Franchise Distribution model, you’ll bring energy, commercial focus and hands on support to help advisers make PMI a bigger part of their customer conversations, ultimately helping more people access health cover and wellbeing support that can help them live healthier, happier lives.

Key Actions

• Build and deliver a commercially focused regional business plan, using clear priorities, measures and review points to drive sustainable growth.
• Develop trusted relationships with brokers, advisers, consultants and strategic accounts, creating account plans that increase engagement, quotations, conversion and advocacy.
• Own opportunities from identification and quotation through to negotiation, onboarding and handover, stepping in where specialist or senior support will improve the outcome.
• Use pipeline data, management information and market insight to prioritise activity, produce reliable forecasts and act quickly on risks or opportunities.
• Coach and support regional and office-based colleagues with product, market and sales expertise so they can progress health opportunities confidently within their own panels.
• Represent Vitality Health in client meetings, presentations, seminars and industry forums, while feeding customer, competitor and intermediary insight back into channel plans.

What do you need to thrive?

• Demonstrable experience in the UK health insurance market, or a strong sales track record in an intermediated financial services environment.
• A proven record of delivering sales growth through brokers, advisers, consultants or strategic distribution partners, with confidence in commercial negotiation and senior stakeholder discussions.
• Experience using pipeline and performance information to improve conversion, manage portfolio quality and balance new-business growth with strong customer outcomes.
• The ability to work independently from a home base, plan activity across a region, coach colleagues effectively and travel regularly in line with business priorities.

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About Us

We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we’re the right fit for you? We can’t wait.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.