Regional Account Manager

Advocate Group; England; On-site; GBP 38,000 - 60,000; Full time

Benefits offered by this job

Car allowance

Bonus

Job summary

The Advocate Group is seeking a commercially driven Regional Account Manager to grow its presence across the East Anglia on-trade. The role is hands-on and field-based, managing 70–80 accounts, expanding relationships, and driving profitable sales within a growing independent brewery portfolio.

You will identify opportunities, secure new business, and work to exceed sales targets while championing the brewery’s own-brand range and wider drinks portfolio.

Qualifications

• Experience in field sales, account management or business development.
• Ability to build long-term commercial partnerships with customers.
• Proactive in winning new business and growing existing accounts.
• Strong commercial awareness with ability to maximise sales profitability.
• Must have a full UK driving licence and be willing to travel across the territory.

Responsibilities

• Manage and develop a portfolio of 70–80 on-trade accounts across East Anglia, maximise sales and profitability.
• Build and maintain strong customer relationships to drive growth.
• Identify, target and secure new business opportunities to expand territory.
• Drive sales growth through proactive account development and field activity.
• Champion the brewery's own-brand beer range to create new opportunities and increase sales.
• Cross-sell the wider drinks portfolio including draught beer, wine and spirits.
• Work closely with customers to understand needs and grow their drinks offering.
• Monitor market trends, competitor activity and customer needs to identify growth opportunities.
• Take ownership of territory, sales pipeline and overall commercial performance.
• Deliver against sales targets, KPIs and business growth objectives.

Skills

Field sales experience

Relationship building

Commercial awareness

Target-driven

Full UK driving licence

Job description

Regional Account Manager

East Anglia

Competitve Salary + Car Allowance + Bonus

An ambitious, independent brewery with a strong regional presence and exciting growth plans is looking for a commercially driven, relationship-focused Regional Account Manager to help grow its presence across the On Trade sector.

Combining a proud brewing heritage with a forward-thinking approach, the business is focused on growing its own-brand beer range alongside a wider drinks portfolio. This is an exciting opportunity to join an independent business where you can build meaningful customer relationships, win new business and play a key role in driving continued growth across the region.

This is a hands-on, field-based role that combines account management, new business development and commercial growth. You'll take ownership of an established portfolio of approximately 70-80 customers across East Anglia, developing existing relationships, identifying new opportunities and driving profitable sales.

If you're passionate about sales, enjoy building lasting customer partnerships and want to represent an ambitious independent brewery, we'd love to hear from you.

The Role:

• Managing and developing an established portfolio of approximately 70-80 on-trade accounts across East Anglia, maximising sales and profitability
• Building and maintaining strong customer relationships to drive sales growth and long-term partnerships
• Identifying, targeting and securing new business opportunities to expand your territory
• Driving sales growth through proactive account development and effective field sales activity
• Championing the brewery's own-brand beer range to create new opportunities and increase sales
• Cross-selling the wider drinks portfolio, including draught beer, wine and spirits
• Working closely with customers to understand their needs and identify opportunities to grow their drinks offering
• Maximising turnover and profitability across existing accounts while developing new revenue streams
• Monitoring market trends, competitor activity and customer needs to identify opportunities for growth
• Taking ownership of your territory, sales pipeline and overall commercial performance
• Delivering against agreed sales targets, KPIs and business growth objectives
• Representing an ambitious independent brewery and building its presence across the regional on-trade market

About You:

• Experience within field sales, account management, business development or a similar commercial role
• A background in the drinks, brewing, hospitality, FMCG or wholesale sectors would be advantageous
• Proven ability to build strong customer relationships and develop long-term commercial partnerships
• A proactive approach to winning new business and growing existing accounts
• Strong commercial awareness, with the ability to identify opportunities and maximise sales profitability
• Confident communication, negotiation and relationship-building skills
• Self-motivated, resilient and comfortable managing your own territory and workload
• A results-driven mindset, with a strong focus on achieving sales targets and business growth
• Excellent organisational and time management skills, with the ability to prioritise effectively
• The ability to work autonomously while maintaining strong customer relationships and contributing to wider business objectives
• A full UK driving licence and willingness to travel throughout the territory

Call: 07537 163597

Email: [e-mail]

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.