Publishing Activation Lead - China market

Tencent; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global publishing and innovation group is seeking an experienced marketing professional to drive publishing strategies for the Chinese market. The ideal candidate will have 5+ years in game marketing, a proven record on Chinese platforms, and a deep understanding of gamer culture. This position emphasizes collaboration and campaign management across various community channels while ensuring cultural relevance and brand consistency.

Qualifications

• Deep understanding of CN gamer culture.
• Experience managing organic campaigns with limited budgets.
• Great communicator with negotiation and localization experience.

Responsibilities

• Deliver insights on what resonates with CN players and own a weekly CN Insight Package.
• Build and execute China GTM plans, including local events and distribution partnerships.
• Localize global campaigns for tone, content, and platform alignment.
• Manage community channels and sentiment response across CN platforms.
• Monitor campaign performance and discover new growth opportunities.

Skills

5+ years in CN game or entertainment marketing

Proven record of running successful campaigns on Chinese social platforms

Experience operating on Heybox or other key CN distribution networks

Familiarity with CN content regulations and community sentiment

Negotiation skills

Job description

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

About the Hiring Team

Tencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.

Role Purpose

Adapt and execute studios\' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.

Key Responsibilities

• Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
• Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
• Localize global campaigns for tone, content, and platform alignment.
• Manage community channels and sentiment response across CN platforms.
• Gate and review content to ensure cultural fit and brand consistency.
• Monitor campaign performance and discover new growth or engagement opportunities.

Who We Look For

Must-Have Experience

• 5+ years in CN game or entertainment marketing.
• Proven record of running successful campaigns on Chinese social platforms.
• Experience operating on Heybox or other key CN distribution networks.
• Comfortable bridging local execution and HQ coordination.
• Familiarity with CN content regulations and community sentiment.

Personal Attributes

• Deep understanding of CN gamer culture.
• Experience managing organic campaigns with limited budgets.
• Great communicator with negotiation and localization experience.
• International exposure and ability to advocate for local market needs globally.
• Collaborative and highly organized.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.