Publisher Partnerships Director

Publicis Group; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Epsilon, part of Publicis Groupe, seeks a Publisher Development Director to drive growth in its CORE Private Exchange by identifying and launching strategic partnerships with publishers and platforms. You will own the full lifecycle from prospecting to deal close and integration launch, collaborating with cross-functional teams across Publicis Groupe.

Based in London, the role focuses on shaping the UK supply strategy, expanding the publisher network across Web, App, CTV and Audio, and

Qualifications

• 10+ years of experience in programmatic advertising and supply-side monetisation.
• Comprehensive understanding of publisher business models.
• Deep knowledge of supply-side technology including Prebid, GAM, CTV ad servers, OpenRTB, VAST/VPAID.
• Established relationships with top publishers in the market.

Responsibilities

• Prospect, develop and close relationships with web publishers, app developers, CTV/Audio publishers and technology platforms.
• Own end-to-end business development from prospecting to launch of new publisher accounts.
• Shape and execute UK supply strategy and build cross-Publicis Groupe relationships to unlock opportunities.
• Drive growth of Epsilon’s supply-side partner ecosystem and manage a robust pipeline.
• Lead negotiations, privacy assessments, onboarding and launch activities, ensuring value Delivery.

Skills

Programmatic advertising

Ad technology

Supply-side monetisation

Publisher relations

Business development

Negotiation

Stakeholder management

Education

Bachelor's degree or equivalent

Tools

Prebid

Amazon TAM

Google Ad Manager (GAM)

CTV ad servers

OpenRTB

VAST/VPAID

Job description

Company Description

Overview

How You’ll Make an Impact

As a Publisher Development Director, you will selectively prospect, develop and close relationships with web publishers, app developers, CTV/Audio publishers and technology platforms that add strategic value to CORE Private Exchange (CPE), Epsilon’s direct publisher network. You will work closely with the International Platform Solutions team to define a target list that adds value to the Publicis Power of One model. The role requires relationship building with key internal stakeholders as well as new publisher clients to gain a clear understanding of goals, monetisation strategies and integration solutions.

This individual contributor role will be required to own the end-to-end business development process, from prospecting to launch of the new publisher accounts. This is a hybrid based in our London office at least 4 days a week.

Responsibilities

What You’ll Achieve

You will help drive the growth of Epsilon’s supply-side partner ecosystem by identifying, developing and launching strategic partnerships that strengthen CORE Private Exchange (CPE), Epsilon’s direct publisher network, and wider identity and data capabilities. Working cross-functionally with Platform Solutions and teams across the wider Publicis Groupe, you will build and manage a pipeline of strategic partners across Web, App, CTV, Audio and SSPs. You will own the full partnership lifecycle, from prospecting and commercial negotiations through to privacy assessment, contract execution, onboarding and launch. Your insights will help shape mutually beneficial partnerships, while clearly articulating the value of the Epsilon and Publicis Groupe offering.

This role will also provide the opportunity to shape and execute the UK supply strategy, identify emerging industry trends and opportunities, and build relationships across Publicis Groupe to unlock new commercial, data and media opportunities.

Qualifications

Who You Are

What you’ll bring with you:

• 10+ years’ experience in programmatic advertising, ad technology and supply-side monetisation
• A comprehensive understanding of publisher business models
• Deep knowledge and understanding of supply-side technology and infrastructure like Prebid, Amazon TAM, Google Ad Manager (GAM), CTV ad servers, OpenRTB, VAST/VPAID etc.
• Established relationships with Comscore Top 100 ranked publishers
• A proven track record of meeting or exceeding revenue goals and leading successful partnerships with major publishing groups
• Strong business development focus, willing to prospect and uncover new potential clients and drive opportunities from prospect through to deal close and integration launch
• Strong communication and interpersonal skills; ability to be personable yet persistent
• Strong commercial, technical and leadership skills with the ability to influence senior internal and external stakeholders.

Why you might stand out from other talent:

• Bachelor’s Degree or equivalent experience.
• Experience in programmatic advertising, ad technology and supply-side monetisation
• Deep knowledge and understanding of supply-side technology and infrastructure like Prebid, Amazon TAM, Google Ad Manager (GAM), CTV ad servers, OpenRTB, VAST/VPAID etc.

Additional Information

When You Join Us, We’ll Create Something EPIC Together

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Because You Matter

We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.

As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and parental, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.

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