Publicist, Unscripted

Channel 4; England; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading UK broadcaster is seeking a Publicist to enhance its content presence and drive audience engagement. This role involves developing creative publicity campaigns and forging strong media relationships. Ideal candidates will have a background in PR, exceptional communication skills, and a passion for promoting innovative shows. This position offers the chance to work on diverse programming in a dynamic environment with occasional travel requirements.

Qualifications

• Track record of developing and implementing innovative consumer PR strategies.
• Outstanding communication skills and ability to form positive relationships.
• Proficient in managing press enquiries to deadlines.

Responsibilities

• Develop publicity strategies for Reality Entertainment, Lifestyle and Digital programmes.
• Proactively promote programmes to a range of media.
• Organise press events and manage press materials.

Skills

Creative PR strategies

Outstanding communication skills

Relationships with media

Social media fluency

Job description

Job Title: Publicist

Location: Leeds, Manchester, Glasgow

Reports to: Head of Communications

Department: Content Communications

Job Grade: P2

Overview

We’re looking for an outstanding Publicist to join Channel 4’s busy Content Communications team. The role can be based in any of the following Channel 4 offices: Leeds, Manchester, or Glasgow. Channel 4 is committed to diversity and welcomes applicants from all backgrounds.

Do you know your MAFS from your Minor Issues? Do you want to spend your days promoting brilliant content for one of the most innovative and dynamic broadcasters in the UK? The Channel 4 Reality Entertainment, Lifestyle and Digital departments have been responsible for some of the most ground-breaking and distinctive shows on television from The Great British Bake Off, The Last Leg, and Married at First Sight to Come Done With Me and The Intern.

The Department

The Content Communications department is responsible for generating and shaping media coverage and driving buzz around Channel 4’s programmes, content, vision, services and talent. The department proactively publicises Channel 4's programmes and content across all newspapers, digital, TV and radio, magazines, trade publications, podcasts and with influencers - with a view to driving audiences and amplifying its brand and reputation. The department is responsible for communicating the effectiveness of Channel 4's delivery against its public service remit and protecting the reputation of the organisation, its individuals and programming. The Content Communications department handles all media requests for programme information, talent and executive interviews, clips and pictures.

Job Purpose

The Publicist role works with the team to develop creative, targeted, noisy publicity campaigns that generate conversations and drive audience viewing to Channel 4’s programmes and content as well as effectively communicating its unique remit and brand values.

This role will work on campaigns for a range of programmes, with particular focus on promoting content across our Reality Entertainment, Lifestyle and Digital slates.

The Publicist will work as part of the wider Content Communications team which is overseen by the Director of Content Communications and they will have the opportunity to work across multiple programming genres and with different members of the department.

Key Responsibilities

Reporting to Head of Communications, Reality Entertainment, Lifestyle and Digital, the Publicist will:

• Develop stand out publicity strategies for key priority Reality Entertainment, Lifestyle and Digital programmes and to come up with innovative ideas for generating noise around key projects across all broadcast channels and streaming.
• Proactively promote their assigned programmes to a range of media including – print, broadcast, digital and influencers.
• Develop a network of excellent working relationships with journalists and influencers across a range of media.
• Identify issues arising out of Channel 4 projects, in conjunction with the Publicity Leads and Head of Communications – helping to prepare Q&As, drafting lines against enquiry and fielding/answering calls.
• Write and create press materials for review by Publicity Lead/HoC – including press releases, press information/billings, press packs and clips etc.
• Organise and run press events, junkets, set visits and screenings.
• Contribute to written reports and evaluations of priority programme campaigns.
• Work closely with picture publicity, marketing and social teams to deliver creative integrated PR campaigns.
• Develop excellent working relationships with Channel 4 commissioning teams, independent production companies, agents and personal publicists
• Some out of hours working will be required
• Some travel will be required

Essential Requirements

Technical/Professional Skills -

• A track record of developing and implementing proactive, creative and innovative consumer PR strategies and campaigns.
• A comprehensive understanding of PR and its place in the wider communications mix
• Experience of identifying contentious issues and working with the team to mitigate these
• Proven flair for creative and effective writing
• Fluency in social media and a clear understanding of best practice in a PR context

Relationship Management -

• Experience of working with programme executives
• Experience of working with talent, managers and publicists.
• Outstanding communication skills and an ability to form and maintain positive working relationships with diverse stakeholders.
• A good network of contacts and an interest in building and developing relationships with online influencers and digital media.

Managing Resources -

• Able to prioritise well, deal with multiple projects and work to deadlines
• Demonstrable experience of delivering creative PR campaigns

Autonomy/Judgement/Decision Making -

• Proven ability of writing press lines and managing press enquiries to deadline.
• Ability to work independently and as part of a close-knit team.

Complexity/Problem Solving -

• Proven record of managing press, logistical and resource issues
• Proven record of managing conflicting priorities and demands
• Business Impact/Strategic Perspective
• Ability to think strategically under pressure

Content -

• A passion for TV and content.
• An interest in working for Channel 4 and an understanding of its core values and remit.

Desirable Experience

• Experience in a creative, content-led sector
• Understanding of the TV and media industry.
• Knowledge of and experience in incorporating digital and social/influencer innovation within press campaigns.

Please note this role will require travel to other Channel 4 hubs if required.