Publicist

Immediate Media Co; City of Westminster; Hybrid; GBP 40,000; Full time

Job summary

A leading media company in Westminster is seeking a creative Publicist to support the delivery of PR strategies. You will collaborate with teams to raise brand profiles through innovative campaigns and storytelling. Ideal candidates will have experience in media campaigns and excellent communication skills. A full-time role offering competitive salary and flexible working arrangements.

Benefits

25 days holiday plus birthday off

Flexible working arrangements

Tailored training and development

Cycle to work scheme

Competitive pension plans

Qualifications

• Experience in developing national media campaigns and a strong contacts book.
• Excellent verbal and writing skills with a flair for storytelling.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Collaborate with editorial teams to identify newsworthy content.
• Assist in planning and executing creative PR campaigns.
• Draft press releases and media pitches to support PR activities.
• Track media coverage and evaluate campaign performance.

Skills

Media campaign development

Excellent written and verbal communication skills

Strong understanding of the UK media landscape

Creative storytelling

Project management

Building relationships with media

Job description

As Publicist, you will play a key role in supporting the delivery of Immediate's consumer brand PR strategy. Working closely with the PR Brand Manager and PR & Comms Assistant, you'll help raise the profile of Immediate's market‑leading brands and editorial talent through news‑worthy editorial content, creative storytelling, outreach, and multi‑channel PR campaigns. This is an exciting new role ideal for a creative and enthusiastic comms person with experience spotting and shaping compelling stories and implementing innovative ways to generate media coverage for Immediate brands and content creators across a range of formats.

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We're the destination for people looking to get more from the things they love. We inspire, fuel, encourage and educate across all facets of daily life.

Contract: Full Time
Salary: £40,000 per year

Responsibilities

• Collaborate with editorial teams to identify newsworthy content, data insights, and topical hooks for PR
• Assist in the planning and execution of creative PR campaigns, including brand activations, events, and digital‑first initiatives
• Support efforts to position Immediate's editorial experts and content creators as thought leaders across traditional and digital media
• Draft press releases, media pitches, briefing documents, and social media copy to support PR activity
• Track media coverage, compile reports, and evaluate campaign performance against KPIs
• Work closely with marketing, social, and talent teams to ensure PR activity is aligned with broader brand goals
• Build and maintain relationships with journalists, content creators, podcast hosts, broadcast producers and event organisers to secure coverage and opportunities for Immediate's brands and talent
• Contribute creative PR ideas
• Stay abreast of media trends and developments

Qualifications

• Have experience of developing and delivering national media campaigns, using a variety of tactics, an excellent news sense, and excellent written and verbal communication skills, plus a strong contacts book
• Strong understanding of the UK media landscape and what makes a good news story, with good contacts across lifestyle, entertainment, food, history and parenting, and strong contacts in broadcast media
• Excellent verbal and writing skills and a flair for storytelling and creating innovative campaign ideas across multiple formats
• Excellent eye for detail and ability to manage multiple projects and deadlines with precision
• A team player who thrives in a fast‑paced, creative environment, confident of building strong working networks across the business and with external partners and agencies
• Comfortable working across digital platforms, and exploring non‑traditional PR opportunities, including brand activation and partnership across traditional and social media outlets
• Have an in‑depth knowledge of the cultural landscape

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well‑being initiatives and benefits, talks & workshops, and Mental Health First Aiders & Champions
• 25 days holiday plus a day for your birthday; offices closed between Christmas and New Year's which are in addition to your annual entitlement
• Tailored training and development through both our in‑house learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave, and a pregnancy loss, fertility and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well‑being programmes, and clear sustainability strategies reflect this commitment.