Publicist

BBC Studios Distribution Limited; Camden Town; On-site; GBP 45,000 - 60,000; Full time

Job summary

A global media company is seeking a Senior Publicist to lead flagship publicity campaigns for their Brands & Licensing portfolio, specifically focusing on Bluey. The role involves setting campaign strategy, managing reputational issues, and mentoring junior colleagues. This position supports campaign coordination in the UK, EMEA, and globally. Flexible working options and a comprehensive benefits package are included.

Benefits

26 days annual leave plus bank holidays

Defined pension with up to 10% employer contributions

Caring and parenting support

Life assurance and accident benefit

Career development opportunities

Qualifications

• Senior level PR/publicity experience, ideally in consumer or entertainment sectors.
• Proven record of securing high-value media coverage.
• Experience managing budgets and agency partners.

Responsibilities

• Lead publicity campaigns for major B&L brands.
• Shape campaign strategy and advise on brand positioning.
• Act as senior lead on reputational issues.

Skills

Senior level PR/publicity experience

Leadership in major campaigns

Strategic thinking

Writing and pitching skills

Handling reputational communications

Mentoring junior staff

Budget management

Collaboration skills

Job description

We're seeking a Senior Publicist to lead flagship publicity campaigns across our Brands & Licensing (B&L) portfolio with a focus on the beloved blue heeler Bluey. You'll set campaign strategy, manage reputational issues, and mentor junior colleagues, playing a pivotal role in raising the profile of our brands. As this is a job share, you'll work closely with your counterpart to ensure seamless delivery and consistent leadership and help coordinate campaigns in the UK, EMEA and globally.

Responsibilities

• Lead publicity campaigns for major B&L brands, securing high-impact media coverage
• Shape campaign strategy and advise on brand positioning and narrative
• Act as senior lead on reputational issues, drafting statements and advising stakeholders
• Mentor and review the work of junior team members, sharing expertise and feedback
• Oversee agency partnerships, budgets and resource allocation
• Develop messaging frameworks and campaign calendars
• Represent B&L in external forums, launches, and media events
• Produce coverage reports and insights for senior stakeholders
• Coordinate effectively with your job-share partner to ensure alignment and continuity
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Qualifications

• Senior level PR/publicity experience, ideally in consumer, entertainment, or brand-driven sectors
• Proven record of leading major campaigns and securing high-value media coverage
• Strong strategic thinking and news judgement
• Excellent writing, pitching and stakeholder communication skills
• Experience handling sensitive or reputational communications
• Skilled at mentoring junior staff and providing leadership
• Experience managing budgets and agency partners
• Strong collaboration skills – comfortable working in a job-share

Desired but not required

• Experience in licensing, consumer products, or entertainment IP
• Experience running global or cross-market campaigns
• Confident presenting to senior leaders and external media
• Media training or spokesperson coaching experience

About BBC Studios

A globally renowned media company borne of the BBC. We make and distribute the world's most sought‑after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Life at BBC Studios

• A flexible 35‑hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group's science‑based Net Zero targets.
• Career development in a values‑led purpose‑driven culture.
• Benefits may vary if you are joining on an FTC basis. Learn more about life at the BBC and our values in our candidate pack.

You belong. We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential. We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. Find out more about diversity, inclusion and belonging in our strategy below. Disability confident.